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I wish we had the data on this but I suspect a customer only selects a one or two video platforms and _MAYBE_ juggles a third when a hot show like GoT shows up,

I wish we had the data on this but I suspect a customer only selects a one or two video platforms and _MAYBE_ juggles a third when a hot show like GoT shows up, which is rare. There is a limited number of attention hours, it doesn't make sense to be on 10 platforms. Regardless, the end game of these streaming services is probably going to be consolidation or partners, if it makes since because the market is too diluted. We're coming off, wha, $60-100 a month cable bills? The streaming providers are still siphoning this value before we start seeing consolidation of the losers with the winners.

cableshaft 5y ago
Yep, Netflix and Amazon Prime are a given for us (Netflix a bit less so lately, actually considering taking a break from it for the first time in years), and then we'll add Disney+/Hulu or HBO Now for a month or two a couple times a year. By the way, has anyone checked out the free movies on Youtube? There's some good 80s and 90s classics on there lately. Supposedly it's with ads, but I don't see too many when I watch, certainly less than Hulu.
ghaff 5y ago
It's probably more than one or two. Amazon Prime Video and Netflix are two right there. But, you're right, The reality is that most people don't feel like they have to see a particular show. In any case, for the time being, it's pretty easy to dip in and out. I guess I have four at the moment (though two of them are free for various reasons). Depending upon how you allocate the cost of Amazon Prime though, I'm saving a lot compared to when I had cable--albeit at the cost of losing live TV.
- matwood 5y ago
  I have Netflix, Prime Video is basically free (I have Prime for other reasons), HBO comes with my ATT internet, AppleTV is included with a new device, but will then come with Apple One (which is a good deal if you have a family of users), and Hulu. I pay for Hulu because I'll pay just about anything to never see a commercial. When I do have time to watch something, I don't want to see commercials. If that means paying a bit extra to have another service, so be it.
sharken 5y ago
I think you're very much on point on the number services a customer signs up for. In that light it makes perfect sense for Amazon to enhance their offering, as they are third or fourth in streaming. There never seems to be something to watch consistently on Prime at least here in Europe.
- cableshaft 5y ago
  Prime is already enhanced by its delivery services, something the others can't offer. Like I had Prime already just for that and didn't really start watching shows on it much until recently. But that being said they've definitely stepped up their Originals game lately. Last few shows we've watched on there are all excellent (Invincible, The Boys, Upload).

cableshaft 5y ago

Yep, Netflix and Amazon Prime are a given for us (Netflix a bit less so lately, actually considering taking a break from it for the first time in years), and then we'll add Disney+/Hulu or HBO Now for a month or two a couple times a year. By the way, has anyone checked out the free movies on Youtube? There's some good 80s and 90s classics on there lately. Supposedly it's with ads, but I don't see too many when I watch, certainly less than Hulu.

ghaff 5y ago

It's probably more than one or two. Amazon Prime Video and Netflix are two right there. But, you're right, The reality is that most people don't feel like they have to see a particular show. In any case, for the time being, it's pretty easy to dip in and out. I guess I have four at the moment (though two of them are free for various reasons). Depending upon how you allocate the cost of Amazon Prime though, I'm saving a lot compared to when I had cable--albeit at the cost of losing live TV.

matwood 5y ago
I have Netflix, Prime Video is basically free (I have Prime for other reasons), HBO comes with my ATT internet, AppleTV is included with a new device, but will then come with Apple One (which is a good deal if you have a family of users), and Hulu. I pay for Hulu because I'll pay just about anything to never see a commercial. When I do have time to watch something, I don't want to see commercials. If that means paying a bit extra to have another service, so be it.

sharken 5y ago

I think you're very much on point on the number services a customer signs up for. In that light it makes perfect sense for Amazon to enhance their offering, as they are third or fourth in streaming. There never seems to be something to watch consistently on Prime at least here in Europe.

cableshaft 5y ago
Prime is already enhanced by its delivery services, something the others can't offer. Like I had Prime already just for that and didn't really start watching shows on it much until recently. But that being said they've definitely stepped up their Originals game lately. Last few shows we've watched on there are all excellent (Invincible, The Boys, Upload).