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...so Apple wouldn't need Apple retail stores if only their products were better. Right. If your product is new to the market, chances are that nobody woke up
by zaccus 15y ago
...so Apple wouldn't need Apple retail stores if only their products were better. Right.
If your product is new to the market, chances are that nobody woke up this morning dying to try it out. It doesn't matter how great or intuitive a product is. You still need someone to sell it. This has been true since Sumerian times.
- raajam 15y agoNew Relic, zoho, 37signals are in the same camp of not wasting money on sales force. Cost of their service is incremental and not requiring approval from CTO/CIO. Most companies targeting enterprises have to invest in sales force because its big ticket and the enterprises are used to do business that way.