Your Mac user numbers are off by a factor of 10X. The vast majority of those 5 billion internet users are exclusively accessing the internet through smartphone

Your Mac user numbers are off by a factor of 10X. The vast majority of those 5 billion internet users are exclusively accessing the internet through smartphones (cheap android ones), and do not even own a desktop PC/laptop. Android and iOS account for most internet traffic. Android alone is 40% of all internet users. [1] If the 0.01% number I threw out is correct, then that's not 100,000 Mac users. That would mean there's over a billion people with Macbooks, which is off by a factor of 10. Apple only sells 20 million of them a year. 0.01% would mean more like 5-10,000. There's not enough demand for MacBook repair for Rossman-types to make a living setting up repair shops anywhere outside of NYC/SF. And again, this would have no affect on the upgrade cycle. Most people do not throw away their computers because they are broken, they throw them away because they are old tech. I too am nostalgic for the days of building PC towers for my family, however, when I think about it, all of those towers I built ended up in a landfill. They were all super easy to repair and upgrade, and yet, nobody did. [1]: https://en.wikipedia.org/wiki/Usage_share_of_operating_systems https://en.wikipedia.org/wiki/Usage_share_of_operating_syste...