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abandoned carts are pretty commonly stored in a database so a followup email can be fired off later in the way. You don't need GA for this.
by dawnerd 5y ago
abandoned carts are pretty commonly stored in a database so a followup email can be fired off later in the way. You don't need GA for this.
- benhurmarcel 5y agoI hate when they do that. Obviously if I've abandoned the cart I had a reason for it, most likely the shipping fee is too high. If you haven't changed it don't spam me.
- rchaud 5y agoSure, you don't need GA for that. In the same way that you don't need AWS, you could just deploy to on-premises servers. But people pick AWS because it offers a lot more than just a storage bucket. Same with Google Analytics. It offers a ton of ecommerce analytics including custom tags that can be set by the shop owner. TeeSpring is probably not a full-service Ecomm platform like Magento. It's likely that they are piggybacking on GA's built in Ecomm tracking and reporting capabilities, instead of reinventing the wheel by doing it themselves. FYI, Ublock Origin also blocks links to "sponsored results" shown on Amazon search.