3 ms·

I really really want this to be true. Unfortunately I can just see some ambitious PM picking this up again and trying to push it even harder. "The real reason t

I really really want this to be true. Unfortunately I can just see some ambitious PM picking this up again and trying to push it even harder. "The real reason the previous initiative failed to gain traction was insufficient market education."

wkrsz 5y ago
I'd expect those ambitious PMs to pitch new projects that do the same thing under a new name.
- rodiger 5y ago
  "This would be great as part of our new AMP Messenger!" Jokes aside, I wonder how one could measure above-average PM performance without tying it to product launches.
  - whatshisface 5y ago
    >I wonder how one could measure above-average PM performance without tying it to product launches. By understanding the circumstances and work of the people you're managing, so that you can subtract confounding factors and separate their influence from everything else. There is absolutely no substitute for that, but because it takes actual work and attention, businesses the world over have been trying to replace it with paper thin metrics since time immemorial.
- ikiris 5y ago
  Always 2 there are: The not ready yet, and the deprecated.
the_duke 5y ago
> There’s been a lot of antitrust scrutiny on Google and it may have played a role in this change of heart. I'm pretty sure that's the primary reason, which won't change anytime soon. I'd also expect many publishers that adopted AMP to jump ship now, which means it will slowly die away.