It's not alarming, it's merely despicable. It shouldn't alarm (which requires surprise) anybody given the condition of the rapidly collapsing culture in the US,

It's not alarming, it's merely despicable. It shouldn't alarm (which requires surprise) anybody given the condition of the rapidly collapsing culture in the US, it should be entirely expected at this point. It's pop culture narcissistic sleeze taken to the next level. It'll keep going, keep getting worse, until society has had enough and begins to reject it. Take this thing and make it worse, take it up a notch, someone will eventually find success with that, and so on it will spiral. Until then, the US will continue to plumb the depths of how far a culture can erode before a bottom is discovered.