The pepsi universe and magnetic fields parts are utter bs but there's some stuff in there that I feel matters, the shelf angles and golden ratio basis. Rebrand

The pepsi universe and magnetic fields parts are utter bs but there's some stuff in there that I feel matters, the shelf angles and golden ratio basis. Rebranding and changing such an iconic logo would go all the way to the top, quite doubt such BS would fly with execs. I'm not a designer and I don't work at pepsi so who knows though. This seems to have been created by a design company Arnell group for Pepsi. I wonder how much Pepsi paid them