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> They aren't exactly using ML or AI to help you get better ads. They most certainly are, and this is not a secret.
by kevinventullo 5y ago
> They aren't exactly using ML or AI to help you get better ads.
They most certainly are, and this is not a secret.
- mvkel 5y agoTo what end? While there is complexity, diversity, and numbers on the end-user side, there aren’t enough advertisers to warrant such hair splitting data crunching. There are only so many jogging pant brands out there.
- kevinventullo 5y agoA billion users, a million advertisers? Nah, we can do it with a key-value lookup table.
- Breza 5y agoI used to write ad targeting algorithms. There are tons of adtech companies that claim to use AI to "find the right audience" for a given client's ads. Some of them actually do it. I only had one project at that job that was complicated enough to justify using a neural network. The VAST majority of targeting really is just a SQL lookup.