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For personalized ads, Google bans [1] ads that "Imply knowledge of personally identifiable or sensitive information". Facebook has something similar [2] but mu

For personalized ads, Google bans [1] ads that "Imply knowledge of personally identifiable or sensitive information". Facebook has something similar [2] but much narrower. "Gender Identity" is among the categories though ("LGBTQ adoption" in the first ad), as are medical conditions ("pregnancy exercises" in the second ad). [1] https://support.google.com/adspolicy/answer/143465 https://support.google.com/adspolicy/answer/143465 [2] https://www.facebook.com/policies/ads/prohibited_content/personal_attributes# https://www.facebook.com/policies/ads/prohibited_content/per...

Dylan16807 6y ago
Claiming that "LGBTQ" is a claim of gender identity is a stretch. And, wait, does that rule apply to marketing manly products for men? If they're using "gender identity" as a euphemism for "non-cis gender identity" that's kind of awful. It reminds me of the people that say they don't have pronouns.
josephcsible 6y ago
"Imply knowledge of personally identifiable or sensitive information" That's golden. It's perfectly okay to track users and collect their personally identifiable or sensitive information, and to serve them targeted ads based on it, but you must never let them know you're doing so.