Yes, but practically how does that work? It's fine to make misleading adverts illegal, but then if you only choose to show them to segments that are naive about

Yes, but practically how does that work? It's fine to make misleading adverts illegal, but then if you only choose to show them to segments that are naive about the law and never make complaints, perhaps you'll get away with it? Thinking out loud: Maybe companies should be required to keep an archive of all advertising. They'd display it on their own website and adverts that were considered misleading or had any upheld complaints would be necessarily marked?