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AMP faced far less of an onslaught and never really caught on the way they hoped it would. Time will tell how this turns out for them.
by BelenusMordred 5y ago
AMP faced far less of an onslaught and never really caught on the way they hoped it would. Time will tell how this turns out for them.
- Jiejeing 5y agoNever caught on? The vast majority of the news link I encounter are for the AMP version.
- geerlingguy 5y agoI think that's part of the point; AMP became a necessity for news when Google pulled their monopolistic search ranking levers, but few other types of sites implemented AMP since there was no real motive.
- livre 5y agoAMP was specifically opt-in and only websites with enough man power and interest to implement it did, if you wanted it you had to program an entirely different page using Google's JS framework and restricted subset of HTML. FLoC is opt-out and requires zero intervention from web devs, if your website shows ads it's already part of FLoC, it can catch on if people do nothing about it.