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This! All these comments about how bad ads are at targeting a proper audience really miss the point, you have to make comparisons to conclude anything. If an ad
by hiq 6y ago
This! All these comments about how bad ads are at targeting a proper audience really miss the point, you have to make comparisons to conclude anything. If an ad is relevant for x% of users and x is very small, that's still better than 0.5*x%.
I don't think it's a mistake if after you bought product P, you get ads for P, it probably does work in practice.
- disgruntledphd2 6y agoIt really doesn't, it's just the lack of a common interchange format for purchases that would allow the advertisers to remove you from the audience.
- hiq 6y agoInformation you don't have is by definition not relevant to compare targeting strategies, which are based on information they do have. Either you have this information, then Rebelgecko's comment explains why it would make sense to still have such ads. Or you don't have this information, then other information (such as "you searched for P") probably leads to this result as well. In both cases this strategy makes sense intuitively, and I'm pretty sure that ad-tech knows what it's doing to maximize returns, if only by looking at the metrics.