4 ms·

Clearly these ads are simply bidding the most. Why show you "better" ads that generate less revenue?

• rawtxapp 5y ago
  You also need to take into account user annoyance, would you rather show a 10$ ad today, but lose the user and never show another ad or show a 2$ ad every month until eoy. There's a lot more than just revenue that factors into these algorithms. And you also need to take into account advertiser's ROI, they want people who will convert. Source: used to work on prediction modelling in ads.
  • guyzero 5y ago
    Sure I get it, but clearly it's not working. It seems like it's just showing an ad that pays more. The OP seems annoyed, so that part isn't happening.
• jtsiskin 5y ago
  If they showed the perfect ad, advertisers would be willing to spend much per view. As an advertiser I might pay some low CPM to blast my ad with poor targeting, but if instead they only showed my ad to exactly the correct people who will click and buy it, I would pay up to my marginal revenue per sale