They knew they had employees who would attack them for the change either way. Being proactive seems pragmatic. It's also on brand for them, unlike a lot of othe

They knew they had employees who would attack them for the change either way. Being proactive seems pragmatic. It's also on brand for them, unlike a lot of other companies where it would seem strange for the founders to suddenly post a controversial blog post. Not commenting on the merits of the change, just how they communicated it.