I feel, these days making a web app look reasonably good is the easy part. Plenty of templates, color schemes, etc paid or free to pick from. The hard part is

I feel, these days making a web app look reasonably good is the easy part. Plenty of templates, color schemes, etc paid or free to pick from. The hard part is actually getting a good user experience. Which is just in part learning about and applying research done in this area, and on the other fighting off all the trash people want to shove into the app for engagement and growth.