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Ad ranking and search ranking are surprisingly similar problems: show what the user is likely to click. Main difference is what dataset you draw from. So you'd
by username90 6y ago
Ad ranking and search ranking are surprisingly similar problems: show what the user is likely to click. Main difference is what dataset you draw from. So you'd likely find that there is quite a lot of overlap between their search and ad divisions and little would change by splitting out the non search ads from the search ads.
- amelius 6y agoThey may be similar from a technical standpoint, but as a user I think the two (ad and search) are quite different and I have almost diametrically opposed feelings about them.