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[Survey question] What are Google's options for monetizing driverless cars?

by Hawramani 15y ago

joezydeco 15y ago
Non-stop advertising for the entire duration of the trip!
- rgoddard 15y ago
  With location aware advertising that pays attention to the current conversation topics and that is capable of dropping you off at a businesses physical location which also gets charged on a CPD (cost per drop-off).
  - joezydeco 15y ago
    Evil...but clever. Get that patent application going.
  - minikomi 15y ago
    Car lowers power of air conditioner, lowers humidity "Mum I'm thirsty! And I want icecream!" 5 minutes - Baskin & Robbins, 15 minutes supermarket, icecream 15% off if you present this qr code identified ticket "Ah, I need to buy some milk. Let's stop by then honey." Geez. Way to make me stare out the window blankly for a few minutes.. Strange days.
cheez 15y ago
If it's not obvious to you... People will pay for it.
- Hawramani 15y ago
  My question was more like a survey. I was wondering what people on here thought were Google's options. [I have edited my question now]
patio11 15y ago
Lease the technology to, without loss of generality, Toyota, for annual license payments higher than the GDP of some nations.
- orangecat 15y ago
  This. When I did rough calculations a few years ago, the total economic benefits of driverless cars was on the order of a trillion dollars a year. Capturing even 10% of that would make Google by far the most valuable company in the world.
rmc 15y ago
If Google own a lot of the patents on it, and it takes off then Google get a cut of every car sold for decades. What was Henry Ford's options for monetizing horseless carriages in 1900?
Cushman 15y ago
Leaving aside that licensing the technology will obviously pay for itself a thousand times over... It's a little crass to ask the question, I think. Widespread introduction of robotic cars would be one of the greatest humanitarian achievements in American history. You don't ask what's the profit motive in cancer research, you're just glad someone cares enough to spend the money. Not that I blame you for being curious, of course.
tzs 15y ago
1. Get into the billboard business and pick routes that increase expose to Google-owned billboards. 2. Alternatively, if they don't want to get into the billboard business, sell routing influence. Bidders can pay to route cars past points of their choosing. They could both sell general place-based influence (bidders simply bid to have more cars come past their chosen point), or end-point based influence (bid to have people going to/from specific points routed past your chosen point). For instance, suppose you have a new French restaurant, on a side street. You could pay Google to increase traffic down your street, so that more people will see your restaurant. Even better, you put out a sign announcing your grand opening, and prominently proclaiming "Higher Rated than Le Pretentious Bastard" (the top French restaurant in town), and pay Google to specifically route people who are going to Le Pretentious Bastard past your place. 3. Route based on conversation in the car. E.g., if the people riding in the car are talking about comic books, route past comic book stores (that have paid Google for this).
- minikomi 15y ago
  > 3. Route based on conversation in the car. E.g., if the people riding in the car are talking about comic books, route past comic book stores (that have paid Google for this). Wow. Voice recognition & robot car research... I think you're on to something.
deleted 15y ago
[deleted]
Poiesis 15y ago
Same way they make scads of money elsewhere: sell eyeballs. It just so happens that they're freeing up millions of eyeballs by developing driverless cars.

[Survey question] What are Google's options for monetizing driverless cars?

joezydeco 15y ago

Non-stop advertising for the entire duration of the trip!

rgoddard 15y ago
With location aware advertising that pays attention to the current conversation topics and that is capable of dropping you off at a businesses physical location which also gets charged on a CPD (cost per drop-off).
- joezydeco 15y ago
  Evil...but clever. Get that patent application going.
- minikomi 15y ago
  Car lowers power of air conditioner, lowers humidity "Mum I'm thirsty! And I want icecream!" 5 minutes - Baskin & Robbins, 15 minutes supermarket, icecream 15% off if you present this qr code identified ticket "Ah, I need to buy some milk. Let's stop by then honey." Geez. Way to make me stare out the window blankly for a few minutes.. Strange days.

cheez 15y ago

If it's not obvious to you... People will pay for it.

Hawramani 15y ago
My question was more like a survey. I was wondering what people on here thought were Google's options. [I have edited my question now]

patio11 15y ago

Lease the technology to, without loss of generality, Toyota, for annual license payments higher than the GDP of some nations.

orangecat 15y ago
This. When I did rough calculations a few years ago, the total economic benefits of driverless cars was on the order of a trillion dollars a year. Capturing even 10% of that would make Google by far the most valuable company in the world.

rmc 15y ago

If Google own a lot of the patents on it, and it takes off then Google get a cut of every car sold for decades. What was Henry Ford's options for monetizing horseless carriages in 1900?

Cushman 15y ago

Leaving aside that licensing the technology will obviously pay for itself a thousand times over... It's a little crass to ask the question, I think. Widespread introduction of robotic cars would be one of the greatest humanitarian achievements in American history. You don't ask what's the profit motive in cancer research, you're just glad someone cares enough to spend the money. Not that I blame you for being curious, of course.

tzs 15y ago

1. Get into the billboard business and pick routes that increase expose to Google-owned billboards. 2. Alternatively, if they don't want to get into the billboard business, sell routing influence. Bidders can pay to route cars past points of their choosing. They could both sell general place-based influence (bidders simply bid to have more cars come past their chosen point), or end-point based influence (bid to have people going to/from specific points routed past your chosen point). For instance, suppose you have a new French restaurant, on a side street. You could pay Google to increase traffic down your street, so that more people will see your restaurant. Even better, you put out a sign announcing your grand opening, and prominently proclaiming "Higher Rated than Le Pretentious Bastard" (the top French restaurant in town), and pay Google to specifically route people who are going to Le Pretentious Bastard past your place. 3. Route based on conversation in the car. E.g., if the people riding in the car are talking about comic books, route past comic book stores (that have paid Google for this).

minikomi 15y ago
> 3. Route based on conversation in the car. E.g., if the people riding in the car are talking about comic books, route past comic book stores (that have paid Google for this). Wow. Voice recognition & robot car research... I think you're on to something.

deleted 15y ago

[deleted]

Poiesis 15y ago

Same way they make scads of money elsewhere: sell eyeballs. It just so happens that they're freeing up millions of eyeballs by developing driverless cars.