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Hmm, this sounds like the opposite. FLoC actually gives any ad-tech company access to the same cohort information. If FLoC does not happen and cookies are banne

Hmm, this sounds like the opposite. FLoC actually gives any ad-tech company access to the same cohort information. If FLoC does not happen and cookies are banned, that would be the death of smaller ad-tech companies. I assume that's what the parent comment menat?

GekkePrutser 6y ago
But Google is the one that controls the algorithms and the browser. They can steer it towards their interests. They will be the gatekeeper to the tech the whole industry relies on. Also, adtech just needs to take a step down to less tracking and targeting. They just don't get it. This would be an ideal time for smaller adtech companies to introduce ethical advertising with no tracking at all.
- ehsankia 6y ago
  > controls the algorithms I'm not sure what about the algorithm can benefit them, they're just segmenting the population into cohorts, and again everyone has access to the exact same cohorts as Google does. > gatekeeper to the tech Won't the algorithm live in chromium and be open source? > no tracking at all People keep throwing that around but I honestly don't see how this works. All this does is benefit large companies like Coca Cola that blanket advertise to everyone, and screw over every small business who have niche specific demographic. I have a friend who has a bicycle gear local shop, and he advertises specifically to local people who are into biking. There is no way in hell that non-targeted advertising could work for him. The majority of small products are made for a very niche demographic, so you're saying all of those should stop advertising entirely, except maybe on search results which have a query.
  - GekkePrutser 6y ago
    > Won't the algorithm live in chromium and be open source? Of course, but Google decides what goes into Chrome. Chromium itself is a fringe phenomenon. > I have a friend who has a bicycle gear local shop, and he advertises specifically to local people who are into biking. There is no way in hell that non-targeted advertising could work for him. The majority of small products are made for a very niche demographic, so you're saying all of those should stop advertising entirely, except maybe on search results which have a query. He could advertise at a local news website, or a biking forum in the section for your town. Or sponsor a local initiative. Just like he probably did before ad tracking was pervasive. That way the money will also go straight to local people who can use it rather than dropping a large precentage in Google's (and other adtech) bucket. It's not like this is actually a choice. Tracked advertising is going away one way or another. 47% of people are already using adblockers. https://www.digitalinformationworld.com/2019/04/global-ad-blocking-behaviors-infographic.html https://www.digitalinformationworld.com/2019/04/global-ad-bl... (and that info is from 2019). Also, here in Europe it's got to be an opt-in mechanism now by law and there aren't many people who opt in. If the industry doesn't quickly adapt there will be nobody left to view their ads :) And tracking is only one reason people block ads. A lot of people will be getting used to clean uncluttered websites right now and will find it hard to go back even when the original reason they installed the blocker has been removed.
    - refulgentis 6y ago
      I'm not sure no ads absolutism, from privacy to aesthetics, fits into the ground truth anymore: it's unclear to me how these assertions tie together or if they're grounded: ex. using an ad blocker doesn't mean anything about tracking, just means I don't see ads, and it's unclear how "no ads" leads to the bike shop running ads on a local news site.

GekkePrutser 6y ago

But Google is the one that controls the algorithms and the browser. They can steer it towards their interests. They will be the gatekeeper to the tech the whole industry relies on. Also, adtech just needs to take a step down to less tracking and targeting. They just don't get it. This would be an ideal time for smaller adtech companies to introduce ethical advertising with no tracking at all.

ehsankia 6y ago
> controls the algorithms I'm not sure what about the algorithm can benefit them, they're just segmenting the population into cohorts, and again everyone has access to the exact same cohorts as Google does. > gatekeeper to the tech Won't the algorithm live in chromium and be open source? > no tracking at all People keep throwing that around but I honestly don't see how this works. All this does is benefit large companies like Coca Cola that blanket advertise to everyone, and screw over every small business who have niche specific demographic. I have a friend who has a bicycle gear local shop, and he advertises specifically to local people who are into biking. There is no way in hell that non-targeted advertising could work for him. The majority of small products are made for a very niche demographic, so you're saying all of those should stop advertising entirely, except maybe on search results which have a query.
- GekkePrutser 6y ago
  > Won't the algorithm live in chromium and be open source? Of course, but Google decides what goes into Chrome. Chromium itself is a fringe phenomenon. > I have a friend who has a bicycle gear local shop, and he advertises specifically to local people who are into biking. There is no way in hell that non-targeted advertising could work for him. The majority of small products are made for a very niche demographic, so you're saying all of those should stop advertising entirely, except maybe on search results which have a query. He could advertise at a local news website, or a biking forum in the section for your town. Or sponsor a local initiative. Just like he probably did before ad tracking was pervasive. That way the money will also go straight to local people who can use it rather than dropping a large precentage in Google's (and other adtech) bucket. It's not like this is actually a choice. Tracked advertising is going away one way or another. 47% of people are already using adblockers. https://www.digitalinformationworld.com/2019/04/global-ad-blocking-behaviors-infographic.html https://www.digitalinformationworld.com/2019/04/global-ad-bl... (and that info is from 2019). Also, here in Europe it's got to be an opt-in mechanism now by law and there aren't many people who opt in. If the industry doesn't quickly adapt there will be nobody left to view their ads :) And tracking is only one reason people block ads. A lot of people will be getting used to clean uncluttered websites right now and will find it hard to go back even when the original reason they installed the blocker has been removed.
  - refulgentis 6y ago
    I'm not sure no ads absolutism, from privacy to aesthetics, fits into the ground truth anymore: it's unclear to me how these assertions tie together or if they're grounded: ex. using an ad blocker doesn't mean anything about tracking, just means I don't see ads, and it's unclear how "no ads" leads to the bike shop running ads on a local news site.