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The "commercial" they used to introduce this during the event was hilarious and awesome: https://www.youtube.com/watch?v=zbApA2JLZ_c https://www.youtube.com/wat

• rootbear 6y ago
  The music is a strange, interesting riff on the Aquarium movement of Saint-Saëns' Carnival of the Animals, not the usual Apple modern pop stuff.
  • burlesona 6y ago
    Yeah I loved that, it really fit the notion of being lost, swimming in the space under your couch cushions haha :)
    • phil294 6y ago
      Which in turn sounds a lot like and reminds me of "Rage over a lost penny" by Beethoven: https://youtube.com/watch?v=5HjwDih-WtQ https://youtube.com/watch?v=5HjwDih-WtQ
• xyzwave 6y ago
  I interpreted the end as “took psychedelic mushrooms and lost your keys? AirTag’s got your back”. But maybe that’s just me.
  • deleted 6y ago
    [deleted]
• rkuykendall-com 6y ago
  Reminded me of the Hello Tomorrow commercial by Adidas / Spike Jonze / Karen O: https://www.youtube.com/watch?v=wbBNScrYN10 https://www.youtube.com/watch?v=wbBNScrYN10
  • nultxt 6y ago
    speaking of Spike Jonze, Apple, and commercials, it also kinda reminded me of the (brilliant) Spike Jonze-Anderson.Paak-FKA Twigs homepod commercial https://youtu.be/k70OczvX45k https://youtu.be/k70OczvX45k
    • dansimau 6y ago
      Also a must watch is the making of: https://www.youtube.com/watch?v=go6Hpal8fUA https://www.youtube.com/watch?v=go6Hpal8fUA Incredible that the set ran on hydraulics and actually stretched.
    • thirdsun 6y ago
      Adding to the Spike Jonze likeness, am I the only one who thinks that the new iMacs might as well be taken straight from the devices found in "Her"?
• DarrisMackelroy 6y ago
  The ipod nano lost in the couch was also a funny little easter egg
• valtism 6y ago
  This is the official trailer, not the lower quality re-upload you posted: https://www.youtube.com/watch?v=ckqvG0Rj35I https://www.youtube.com/watch?v=ckqvG0Rj35I
  • burlesona 6y ago
    Thanks, I don't think this video was available when I posted :)