7 ms·

Basekit’s conversions increased by 25% after redesigning pricing page

10 points by paraschopra 15y ago

XLcommerce 15y ago
A/B testing is such an awesome tool to use. We're spoiled for information as web developers. Any other industry would kill to have such immediate, quantitative data on-hand. We're just about to launch a new product. Anyone with first hand experience with visual website optimizer that would care to give some feedback?
- paraschopra 15y ago
  Note: I'm founder of the startup If there are any of our users here on HN, please share your experience. Meanwhile, if you are looking for honest testimonials and reviews, this is a third party site that collects feedbacks on Visual Website Optimizer (and other multivariate testing tools): http://www.whichmvt.com/visual-website-optimizer/ http://www.whichmvt.com/visual-website-optimizer/ Hope you find it useful.
  - XLcommerce 15y ago
    Thanks Paras
- ChrisGilfoy 15y ago
  Whoops. Replied above instead of here, apologies.
ChrisGilfoy 15y ago
Note: I'm the subject of the case study! I'm a massive fan of Visual Website Optimizer. I started using it when Head of Search at a busy digital agency and continue to use it now I've gone in house. It's remarkably easy to use whether you're running an a/b, multivariate or split test. The results are in real-time which is extremely useful. It works with every CMS I've tested it with (it works brilliantly with BaseKit, for those who use our platform!) and it's highly configurable. I'd have no hesitation in recommending it whether you're an SME, Enterprise or agency. Especially at this price point. I've used other tools (Vertster, etc) that cost more than 10 times VWO with far less success.
sapper2 15y ago
Using the visits of the "BuyNow" page as conversion goal seems like a really bad idea to me. By simply hiding the price, the could have increased this "conversion" even further.
- ChrisGilfoy 15y ago
  Very true, so we ran multiple tests using trial registrations and subscriptions as the conversion metric as well. The aim being to optimise each step of the funnel plus overall subscriptions as well.
wanderful 15y ago
What worked: Simplified, plans look more integrated, ostensive buy buttons.

10 points by paraschopra 15y ago

A/B testing is such an awesome tool to use. We're spoiled for information as web developers. Any other industry would kill to have such immediate, quantitative data on-hand. We're just about to launch a new product. Anyone with first hand experience with visual website optimizer that would care to give some feedback?

paraschopra 15y ago
Note: I'm founder of the startup If there are any of our users here on HN, please share your experience. Meanwhile, if you are looking for honest testimonials and reviews, this is a third party site that collects feedbacks on Visual Website Optimizer (and other multivariate testing tools): http://www.whichmvt.com/visual-website-optimizer/ http://www.whichmvt.com/visual-website-optimizer/ Hope you find it useful.
- XLcommerce 15y ago
  Thanks Paras
ChrisGilfoy 15y ago
Whoops. Replied above instead of here, apologies.

ChrisGilfoy 15y ago

Note: I'm the subject of the case study! I'm a massive fan of Visual Website Optimizer. I started using it when Head of Search at a busy digital agency and continue to use it now I've gone in house. It's remarkably easy to use whether you're running an a/b, multivariate or split test. The results are in real-time which is extremely useful. It works with every CMS I've tested it with (it works brilliantly with BaseKit, for those who use our platform!) and it's highly configurable. I'd have no hesitation in recommending it whether you're an SME, Enterprise or agency. Especially at this price point. I've used other tools (Vertster, etc) that cost more than 10 times VWO with far less success.

sapper2 15y ago

Using the visits of the "BuyNow" page as conversion goal seems like a really bad idea to me. By simply hiding the price, the could have increased this "conversion" even further.

ChrisGilfoy 15y ago
Very true, so we ran multiple tests using trial registrations and subscriptions as the conversion metric as well. The aim being to optimise each step of the funnel plus overall subscriptions as well.

wanderful 15y ago

What worked: Simplified, plans look more integrated, ostensive buy buttons.