5 ms·
I suppose it's nice to have confirmation. I was working in the keyword bid ad space around the time Google bought Doubleclick, and they essentially ate the mar
by zorpner 5y ago
I suppose it's nice to have confirmation. I was working in the keyword bid ad space around the time Google bought Doubleclick, and they essentially ate the margin that every company in that space was working in. It was apparent that they were front-running the auction process. Agencies that survived primarily became white-labeled adwords support teams -- my group just shuttered and we all moved on.
- disgruntledphd2 5y agoYeah, I think everyone in the industry knew that this was likely to be shady as all f*ck. But the fact that a bunch of businesses closed shows that this caused real harm, and indeed this action by Google has definitely cost their still existing competitors ridiculous amounts of money.