Agreed. I have bought way more apps than I would have otherwise because Apple already had my CC and I have some trust in their curation (I know it’s not perfect

Agreed. I have bought way more apps than I would have otherwise because Apple already had my CC and I have some trust in their curation (I know it’s not perfect). If we went to a free for all model we’d end up right back here with maybe another store? Given the scams out there users are already reluctant to enter their CC details, so a natural trust network effect would weed out everyone else except the biggest players.