I might have mixed both 'goals' and 'long-term planning' in that paragraph; they are not the same. Goals are useless to us. We tried a few times to set them an

I might have mixed both 'goals' and 'long-term planning' in that paragraph; they are not the same. Goals are useless to us. We tried a few times to set them and just shifted them around until we stopped caring about them. Working under the constraint of goals killed our creativity. Our long-term planning strategy is simple: is the decision we're taking today making us more resilient? Yes, or no. We apply this strategy to business, finance, marketing, technology stack choice, etc. We will grow, we can't be four people forever, but we will be as long as we feel we offer our customers a great experience.