Because it's so easy to set up a page, and get people to follow it. People run businesses on FB because it works, and everyone is there. If the web had made th

Because it's so easy to set up a page, and get people to follow it. People run businesses on FB because it works, and everyone is there. If the web had made things easier, this would have happened less, but web developers didn't care enough, and FB ate their lunch.