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Google analytics is the wrong end of Google. Sure you can get few customers now and then who love privacy and will ditch GA. But for most, GA is how Google ads
by ganeshkrishnan 6y ago
Google analytics is the wrong end of Google. Sure you can get few customers now and then who love privacy and will ditch GA.
But for most, GA is how Google ads knows how to calculate conversions. People who want to use Google ads (which are everywhere) have to use GA. If you are not using Google Ads, I dont think Google cares much about your site anyway.
- winrid 6y agoYou don't have to, use GA with ads, if you go the "maximizing clicks" route. Yes, it's less accurate.