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> Untargeted ads means less revenue This isn't at all clear, mostly because every "ad" professional I've talked to IRL is as allergic to real data as some peop
by krageon 6y ago
> Untargeted ads means less revenue
This isn't at all clear, mostly because every "ad" professional I've talked to IRL is as allergic to real data as some people are to peanuts. What you've quoted is a sales pitch.
- dialtone 6y agoIt's not just clear, it's Cristal Clear™. Here's a review of all the relevant literature on the topic: https://docs.google.com/presentation/d/1PKHVtO6hgwBJS1vafLyvG_lwupLhfCSelzczvltxjqc/edit?usp=sharing https://docs.google.com/presentation/d/1PKHVtO6hgwBJS1vafLyv...
- krageon 6y agoThe literature here is of poor quality. For a salient example, look at this: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3020503 https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3020503 Where a giant group is compared to an extremely tiny group and the differences between them are used to make sweeping generalizations about everyone. When this is the quality to expect, it's just good practice to be skeptical. Edit: Even if this weren't the case, the enormous spread of estimates when it comes to revenue impact really says it all.