5 ms·

Does eff want a future with no targeted ads based on user info or do they have a proposal for targeting that they like?

mjevans 6y ago
I want a future without ads. I'll hope for one with ads only targeted based on content, like they were in the old days. Edit: PS: I when I'm searching for a product, placed results (which reasonably match my intent or possible related needs) aren't ads. Those are helpful suggestions curated by payment and hopefully regulated match.
- dmortin 6y ago
  Untargeted ads means less revenue, so if we go that way prepare for free sites going away or having to pay for some features. E.g. basic Gmail will be free, but if you want something like Undo Send, etc. then you'll have to pay a monthly fee for it. And these fees from the various sites will add up quickly.
  - krageon 6y ago
    > Untargeted ads means less revenue This isn't at all clear, mostly because every "ad" professional I've talked to IRL is as allergic to real data as some people are to peanuts. What you've quoted is a sales pitch.
    - dialtone 6y ago
      It's not just clear, it's Cristal Clear™. Here's a review of all the relevant literature on the topic: https://docs.google.com/presentation/d/1PKHVtO6hgwBJS1vafLyvG_lwupLhfCSelzczvltxjqc/edit?usp=sharing https://docs.google.com/presentation/d/1PKHVtO6hgwBJS1vafLyv...
      - krageon 6y ago
        The literature here is of poor quality. For a salient example, look at this: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3020503 https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3020503 Where a giant group is compared to an extremely tiny group and the differences between them are used to make sweeping generalizations about everyone. When this is the quality to expect, it's just good practice to be skeptical. Edit: Even if this weren't the case, the enormous spread of estimates when it comes to revenue impact really says it all.
  - gdrift 6y ago
    You get "free" sites that you actually pay for indirectly through the ad costs embedded in the price of any advertised product you pay for. Also, how is the claim that "Untargeted ads means less revenue" supported?
    - dmortin 6y ago
      https://news.ycombinator.com/item?id=26644825 https://news.ycombinator.com/item?id=26644825
- Enhex 6y ago
  they're ads, just done right by providing value instead of being spam.
rado 6y ago
Targeted ads are only the tip of the iceberg.
HWR_14 6y ago
I'm pretty sure the EFF (and I know I) want a future with no targeted ads.
mippenhappen 6y ago
'No targeted ads' would be a start. 'No ads' would be preferable.

I want a future without ads. I'll hope for one with ads only targeted based on content, like they were in the old days. Edit: PS: I when I'm searching for a product, placed results (which reasonably match my intent or possible related needs) aren't ads. Those are helpful suggestions curated by payment and hopefully regulated match.

dmortin 6y ago
Untargeted ads means less revenue, so if we go that way prepare for free sites going away or having to pay for some features. E.g. basic Gmail will be free, but if you want something like Undo Send, etc. then you'll have to pay a monthly fee for it. And these fees from the various sites will add up quickly.
- krageon 6y ago
  > Untargeted ads means less revenue This isn't at all clear, mostly because every "ad" professional I've talked to IRL is as allergic to real data as some people are to peanuts. What you've quoted is a sales pitch.
  - dialtone 6y ago
    It's not just clear, it's Cristal Clear™. Here's a review of all the relevant literature on the topic: https://docs.google.com/presentation/d/1PKHVtO6hgwBJS1vafLyvG_lwupLhfCSelzczvltxjqc/edit?usp=sharing https://docs.google.com/presentation/d/1PKHVtO6hgwBJS1vafLyv...
    - krageon 6y ago
      The literature here is of poor quality. For a salient example, look at this: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3020503 https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3020503 Where a giant group is compared to an extremely tiny group and the differences between them are used to make sweeping generalizations about everyone. When this is the quality to expect, it's just good practice to be skeptical. Edit: Even if this weren't the case, the enormous spread of estimates when it comes to revenue impact really says it all.
- gdrift 6y ago
  You get "free" sites that you actually pay for indirectly through the ad costs embedded in the price of any advertised product you pay for. Also, how is the claim that "Untargeted ads means less revenue" supported?
  - dmortin 6y ago
    https://news.ycombinator.com/item?id=26644825 https://news.ycombinator.com/item?id=26644825
Enhex 6y ago
they're ads, just done right by providing value instead of being spam.

rado 6y ago

Targeted ads are only the tip of the iceberg.

HWR_14 6y ago

I'm pretty sure the EFF (and I know I) want a future with no targeted ads.

mippenhappen 6y ago

'No targeted ads' would be a start. 'No ads' would be preferable.