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It's unfortunate what seems to have happened to Ubiquiti. The idea of decent network hardware with a good UI that can support the prosumer to small business seg

It's unfortunate what seems to have happened to Ubiquiti. The idea of decent network hardware with a good UI that can support the prosumer to small business segment of the market has a lot going for it. In the early days, it seemed like Ubiquiti was going to nail it and was building up a strong, loyal following as a result. Then came all the reports of quality problems, promised features never delivered, phoning-home, ads in UIs, the not just security breaches but cover-ups... How the brand hasn't become toxic already is a mystery to me, yet look at the stock price tracker. It's been trending up for years and it has well over doubled in the past six months alone. Apparently investors aren't too worried about any potential consequences of all these reported problems.

ex_ubiquiti 6y ago
The early days at Ubiquiti were good. I worked with a lot of good engineers and we shipped good work. The decline is a recent problem. > How the brand hasn't become toxic already is a mystery to me, yet look at the stock price tracker. It's been trending up for years and it has well over doubled in the past six months alone. This is your answer. No incentive to change. All of the bad engineering decisions have been rewarded by increasing stock price and continued sales. Most of the original engineers have quit by now. I lost track of how many UniFi engineering leads joined and then quit after it started falling apart. Before I quit, I heard rumors that the CEO was making two separate teams work on the Dream Machine project separately, competing against each other. That made more people quit. I think they were trying to reboot engineering in foreign countries when I left because it felt like we were forgotten in the US offices.
- ihsw 6y ago
  What do you suggest for someone leaning on an EdgeRouter Lite (with EdgeOS v1.10.11, staying far away from v2.x) and a Unifi UAP-AC-PRO access point? The router will probably reliably carry me until saturating 1Gbps becomes a daily occurrence and the access point will be retired when WiFi 6E comes around (assuming Ubiquiti's WiFi 6E access points aren't required to connect to the cloud.)
  - owly 6y ago
    I have the same setup and question. Anyone?
  - gbrown 6y ago
    What’s the issue with newer EdgeOS? I thought the cloud crap could be disabled.
  - mafro 6y ago
    Also in answer to sibling comments - you don't need to connect the UI software to the cloud. I have an Edgerouter SFP-X and a few AP lites. I recently added an 8 port Unifi switch for more PoE ports. Following is to the best of my knowledge! Any ex-Unifi folks or other pros are welcome to correct me: - The Edgerouter absolutely does not talk to ui.com (except check-for-updates). There's no remote control ability etc etc. - The Unifi range can be controlled from the cloud, but via your Unifi Cloud Key. You can run this software yourself, without buying extra hardware. When it is not running there is no comms to the cloud. Run the software, configure things, stop the software - I run it in docker on an rpi4.
  - severino 6y ago
    Can you please elaborate more about the thing with EdgeOS 2.x? I haven't been following the news about Ubiquiti until now.
- Loughla 6y ago
  >I heard rumors that the CEO was making two separate teams work [. . .] separately, competing against each other. I don't work in tech, so maybe I'm dumb to this, but why would you ever do this?
  - rossipedia 6y ago
    This is not surprising to me at all. IMO, the CEO had a bit of a Steve Jobs hero-worship complex, but only all the bad parts. I can absolutely see him putting two teams on the same project, and "may the best product win". The team that "lost" would get canned, obviously (I saw it happen to two separate offices while I was there).
    - tablespoon 6y ago
      > IMO, the CEO had a bit of a Steve Jobs hero-worship complex, but only all the bad parts. Part of me wishes Steve Jobs had never been brought back to Apple and died in obscurity. He's such a bad example. People idolize him, but his good parts can't be imitated, his bad parts can, and a lot of people can't seem to tell the difference.
      - letitbeirie 6y ago
        > his good parts can't be imitated Without dropping acid at work at least, but that seems to be frowned upon these days.
  - jakeva 6y ago
    I imagine it comes from some flawed business belief in the survival of the fittest. I've never heard a tech person advocate for it, I only ever hear it from business types.
    - Silhouette 6y ago
      Of the things I've seen reportedly happening at Ubiquiti, that one makes more sense than some. Businesses put projects out to tender all the time, and other businesses that can provide what is wanted invest sometimes very considerable resources into putting in a bid, knowing that if they don't make the winning bid then those resources will mostly likely be completely wasted. Evidently it is still worth operating a business on that basis because the benefits when you do win outweigh the costs of the failed bids, and those costs might include reducing morale in a team who worked on a failed bid. If that is the case across industries as a whole then economically it might make sense for a business to operate on the same basis internally for their Next Big Thing. Run multiple independent teams at the start, give them all the same brief, then see which team comes up with the most promising starting point. I don't see much of an argument for continuing the internal competition beyond the concept to prototype stage, though, unless perhaps it turned out that more than one team could produce a product that was viable in its own right without competing for the same market.
- gotathingtosay 6y ago
  >This is your answer. No incentive to change. All of the bad engineering decisions have been rewarded by increasing stock price and continued sales. It'll come around, it just takes waaaaaaaay longer than you'd think for a slump in engineering quality to be reflected in the market. Especially with hardware. We have a few publicly traded clients that we've worked with for decades (and by "decades" I mean longer than I've been alive). It's cyclical that they want our engineering to build new products when they're doing bad in the market, and once our work is released and gets them some success they'll design transfer back inhouse as aggressively as possible (their engineers aren't all bad, it's just not an engineering culture there). By the time we're out, they're still riding the upswing. Their management's institutional memory either doesn't see the cycle and/or they don't care beyond the next few quarterly reports. What I'm trying to say is I know hurts to see your baby languish but it catches up to them, eventually.
fossuser 6y ago
I think the brand isn’t toxic because of the state of the competition. Even with this hack, their stuff is still the best available for home use. Netgear or Linksys consumer routers are awful. The mesh devices are okay, but serve of a different market. The other stuff people recommend is often 2-3x the Unifi price and 2-3x more complicated to setup and configure. Any ex-employees want to start a company making this stuff that doesn’t suck?
- Silhouette 6y ago
  The other stuff people recommend is often 2-3x the Unifi price and 2-3x more complicated to setup and configure. I don't know about 2-3x the price, at least not here in the UK. We looked into this when fitting out a new office with the networking essentials a couple of years ago, and Ubiquiti wasn't particularly attractive on headline prices compared to the other typical brands that get mentioned in that space (MikroTik, DrayTek, etc.). However, the ability for non-networking experts to set something up quickly that does the job and doesn't have glaring security problems is definitely a competitive advantage in that prosumer to small business market. None of those other brands has a great UI that I've seen and they all tend to assume that anyone who wants to set up a couple of extra APs for a small office WiFi and a standard firewall for the Internet connection will be a pro-level network expert. I think it would help a lot of people if better products/companies started to compete seriously on that front, and I have to think that with the SME market to fight for there is room to compete with the established names. After all, that is largely how Ubiquiti themselves broke into the market, or at least that's the perception I had at the time.
  - zippergz 6y ago
    The prices we are comparing against are Meraki, Aruba, Ruckus, etc. I would be shocked if Ubiquiti was similar in price to those even in the UK.
    - Silhouette 6y ago
      Who is "we"? You're talking about brands aimed at enterprise customers. I have no idea how much penetration Ubiquiti has managed to make into that market, but certainly around these parts its products are better known in the tier below that. The kind of organisation that is considering Ubiquiti IME probably wants significantly more functionality and scalability than home or entry-level small office gear but isn't working at enterprise scale and doesn't want to pay for it either. That organisation is unlikely to be considering the kinds of brands you mentioned as alternatives, and I rarely see any of those brands mentioned in discussions about alternatives to Ubiquiti.

ex_ubiquiti 6y ago

The early days at Ubiquiti were good. I worked with a lot of good engineers and we shipped good work. The decline is a recent problem. > How the brand hasn't become toxic already is a mystery to me, yet look at the stock price tracker. It's been trending up for years and it has well over doubled in the past six months alone. This is your answer. No incentive to change. All of the bad engineering decisions have been rewarded by increasing stock price and continued sales. Most of the original engineers have quit by now. I lost track of how many UniFi engineering leads joined and then quit after it started falling apart. Before I quit, I heard rumors that the CEO was making two separate teams work on the Dream Machine project separately, competing against each other. That made more people quit. I think they were trying to reboot engineering in foreign countries when I left because it felt like we were forgotten in the US offices.

ihsw 6y ago
What do you suggest for someone leaning on an EdgeRouter Lite (with EdgeOS v1.10.11, staying far away from v2.x) and a Unifi UAP-AC-PRO access point? The router will probably reliably carry me until saturating 1Gbps becomes a daily occurrence and the access point will be retired when WiFi 6E comes around (assuming Ubiquiti's WiFi 6E access points aren't required to connect to the cloud.)
- owly 6y ago
  I have the same setup and question. Anyone?
- gbrown 6y ago
  What’s the issue with newer EdgeOS? I thought the cloud crap could be disabled.
- mafro 6y ago
  Also in answer to sibling comments - you don't need to connect the UI software to the cloud. I have an Edgerouter SFP-X and a few AP lites. I recently added an 8 port Unifi switch for more PoE ports. Following is to the best of my knowledge! Any ex-Unifi folks or other pros are welcome to correct me: - The Edgerouter absolutely does not talk to ui.com (except check-for-updates). There's no remote control ability etc etc. - The Unifi range can be controlled from the cloud, but via your Unifi Cloud Key. You can run this software yourself, without buying extra hardware. When it is not running there is no comms to the cloud. Run the software, configure things, stop the software - I run it in docker on an rpi4.
- severino 6y ago
  Can you please elaborate more about the thing with EdgeOS 2.x? I haven't been following the news about Ubiquiti until now.
Loughla 6y ago
>I heard rumors that the CEO was making two separate teams work [. . .] separately, competing against each other. I don't work in tech, so maybe I'm dumb to this, but why would you ever do this?
- rossipedia 6y ago
  This is not surprising to me at all. IMO, the CEO had a bit of a Steve Jobs hero-worship complex, but only all the bad parts. I can absolutely see him putting two teams on the same project, and "may the best product win". The team that "lost" would get canned, obviously (I saw it happen to two separate offices while I was there).
  - tablespoon 6y ago
    > IMO, the CEO had a bit of a Steve Jobs hero-worship complex, but only all the bad parts. Part of me wishes Steve Jobs had never been brought back to Apple and died in obscurity. He's such a bad example. People idolize him, but his good parts can't be imitated, his bad parts can, and a lot of people can't seem to tell the difference.
    - letitbeirie 6y ago
      > his good parts can't be imitated Without dropping acid at work at least, but that seems to be frowned upon these days.
- jakeva 6y ago
  I imagine it comes from some flawed business belief in the survival of the fittest. I've never heard a tech person advocate for it, I only ever hear it from business types.
  - Silhouette 6y ago
    Of the things I've seen reportedly happening at Ubiquiti, that one makes more sense than some. Businesses put projects out to tender all the time, and other businesses that can provide what is wanted invest sometimes very considerable resources into putting in a bid, knowing that if they don't make the winning bid then those resources will mostly likely be completely wasted. Evidently it is still worth operating a business on that basis because the benefits when you do win outweigh the costs of the failed bids, and those costs might include reducing morale in a team who worked on a failed bid. If that is the case across industries as a whole then economically it might make sense for a business to operate on the same basis internally for their Next Big Thing. Run multiple independent teams at the start, give them all the same brief, then see which team comes up with the most promising starting point. I don't see much of an argument for continuing the internal competition beyond the concept to prototype stage, though, unless perhaps it turned out that more than one team could produce a product that was viable in its own right without competing for the same market.
gotathingtosay 6y ago
>This is your answer. No incentive to change. All of the bad engineering decisions have been rewarded by increasing stock price and continued sales. It'll come around, it just takes waaaaaaaay longer than you'd think for a slump in engineering quality to be reflected in the market. Especially with hardware. We have a few publicly traded clients that we've worked with for decades (and by "decades" I mean longer than I've been alive). It's cyclical that they want our engineering to build new products when they're doing bad in the market, and once our work is released and gets them some success they'll design transfer back inhouse as aggressively as possible (their engineers aren't all bad, it's just not an engineering culture there). By the time we're out, they're still riding the upswing. Their management's institutional memory either doesn't see the cycle and/or they don't care beyond the next few quarterly reports. What I'm trying to say is I know hurts to see your baby languish but it catches up to them, eventually.

fossuser 6y ago

I think the brand isn’t toxic because of the state of the competition. Even with this hack, their stuff is still the best available for home use. Netgear or Linksys consumer routers are awful. The mesh devices are okay, but serve of a different market. The other stuff people recommend is often 2-3x the Unifi price and 2-3x more complicated to setup and configure. Any ex-employees want to start a company making this stuff that doesn’t suck?

Silhouette 6y ago
The other stuff people recommend is often 2-3x the Unifi price and 2-3x more complicated to setup and configure. I don't know about 2-3x the price, at least not here in the UK. We looked into this when fitting out a new office with the networking essentials a couple of years ago, and Ubiquiti wasn't particularly attractive on headline prices compared to the other typical brands that get mentioned in that space (MikroTik, DrayTek, etc.). However, the ability for non-networking experts to set something up quickly that does the job and doesn't have glaring security problems is definitely a competitive advantage in that prosumer to small business market. None of those other brands has a great UI that I've seen and they all tend to assume that anyone who wants to set up a couple of extra APs for a small office WiFi and a standard firewall for the Internet connection will be a pro-level network expert. I think it would help a lot of people if better products/companies started to compete seriously on that front, and I have to think that with the SME market to fight for there is room to compete with the established names. After all, that is largely how Ubiquiti themselves broke into the market, or at least that's the perception I had at the time.
- zippergz 6y ago
  The prices we are comparing against are Meraki, Aruba, Ruckus, etc. I would be shocked if Ubiquiti was similar in price to those even in the UK.
  - Silhouette 6y ago
    Who is "we"? You're talking about brands aimed at enterprise customers. I have no idea how much penetration Ubiquiti has managed to make into that market, but certainly around these parts its products are better known in the tier below that. The kind of organisation that is considering Ubiquiti IME probably wants significantly more functionality and scalability than home or entry-level small office gear but isn't working at enterprise scale and doesn't want to pay for it either. That organisation is unlikely to be considering the kinds of brands you mentioned as alternatives, and I rarely see any of those brands mentioned in discussions about alternatives to Ubiquiti.