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I spent like 8 months working for a company that specialized in home HVAC contracting advertisement. I'm not going to say the best minds of our generation were
by roflc0ptic 6y ago
I spent like 8 months working for a company that specialized in home HVAC contracting advertisement. I'm not going to say the best minds of our generation were working on this particular problem, but still. What a fucking waste of human life.
Think about this market. People need air conditioning services. They're going to get air conditioning services. The only real question is which service operators get their business. It's zero sum. Every cent spent on marketing is valuable to individual businesses, costs other businesses. Marketing and adtech are necessary as part of an arms race, but it's net loss for the world. You're just spending money on market conflict. That company has produced nothing of value: they only attempt to divert flows of money from some people to other people, entirely independent of merit or value provided.
- disgruntledphd2 6y agoSo the only businesses that should exist are the ones that already do? Like, marketing and ads have problems, but specifically Google and Facebook have helped millions of small businesses actually make a living. We ban marketing and all that goes away (well actually it just gets recycled into other approaches).
- he_is_legend 6y agoOr: gain market share by building a better product, or offering better service, or something else actually useful to the end user. Simply out-advertising your rivals using borrowed money while offering exactly the same product works to nobodys benefit.
- disgruntledphd2 6y agoHow does one discover said companies providing a better service? As an example, would Tesla be as successful without the massive PR efforts of Elon Musk? Is that marketing or something else?