I'd point to the Coinbase kerfluffle as a clear example, where the CEO explicitly staked out a position as a "mission focused company" that wouldn't deal with "

I'd point to the Coinbase kerfluffle as a clear example, where the CEO explicitly staked out a position as a "mission focused company" that wouldn't deal with "societal issues" or "political causes". Whether it's a trend or an outlier... yeah, I'm less sure as I think about it.