Ofc I read it, but the "article" barely manages to make a point with hyperthin facts (AMZ disclosures). The Benedict Evans chart (Amazon: more profit than AWS?)

Ofc I read it, but the "article" barely manages to make a point with hyperthin facts (AMZ disclosures). The Benedict Evans chart (Amazon: more profit than AWS?) answers concisely, making the "discussion" rather pointless. > However, we can make an informed guess. Google’s core business had 2020 operating margins > To repeat - this is just an informed guess, and ads will of course change other things Lots of handwaving to support a strange theory for no apparent reason other than to portray Amazon as evolving into the same business as Google (a pretty face on an Ad business) for a greater narrative. This feels like establishing facts, with a weak foundation, to reference in the future. OFC this kind of information has been talked about before: https://marketingland.com/analysts-say-amazons-advertising-business-will-surpass-aws-by-2021-245983 https://marketingland.com/analysts-say-amazons-advertising-b... and now Amazon has figured out how to maximize by focusing on other "big brand" items, rather than the ever pitiful mom-and-pop (https://www.innovell.com/it-is-just-amazon-advertising-but-what-is-amg-aap-and-ams/ https://www.innovell.com/it-is-just-amazon-advertising-but-w... - all sponsored focused) but the market is only so big (eyeballs). If AMZ is only 10% of retail, it doesn't make sense to have the same spend as on Google or other retail-focused (Target, Walmart, BestBuy, etc). I just don't see how this made a good case.