3 ms·

Amazon makes more revenue from ads than Youtube does (and Youtube makes 100x what Reddit does). That's nuts. Chart of each ad/marketing channel by spend for co

by cm2012 6y ago

Amazon makes more revenue from ads than Youtube does (and Youtube makes 100x what Reddit does). That's nuts. Chart of each ad/marketing channel by spend for context: https://www.rightpercent.com/b2b-guides/which-marketing-channels-are-best-to-grow-your-business-2020-update https://www.rightpercent.com/b2b-guides/which-marketing-chan...

ohashi 6y ago
When I am already on a marketplace trying to buy something, the intent value and timing of it makes it infinitely worth more than random videos, at best re-targetted because i previously visited something.
judge2020 6y ago
Makes sense given Amazon visitors are already pre-disposed to purchase something while the vast majority of YT viewers aren't.
deleted 6y ago
[deleted]
Supermancho 6y ago
RightPercent: B2B AGENCY FOR FACEBOOK AND GOOGLE I'm not sure what data that shows, but I'm confident it's not showing anything but the "public data"...which is a simple excel spreadsheet, hosted on Google by "someone". If you search for the doc id (16HWY3ytQY0kMEFCoJKAwkjO2dr6x0-Nm146-taLpf7A) it's a couple RightPercent posts...probably because they pulled it out of their ass for their own sales pitch.
IPTN 6y ago
I understand this is probably against HN[PolicyNo], but I just came across your comment in another thread that is locked from being ?too old?. It was the Google FloC Post where you stated you wouldn't work on gambling or alcohol ads. This is an area that I recently had to personally struggle with my own personal morals. I wasn't working in ads specifically but marketing. I guess I just wondered if you would be willing to share any thoughts you have on how you find that line of what is acceptable regarding feeling ok to work on something or walk away. Specifically my dilemma is less that about caring about what someone's vice might be (it's not up to me to moralize or decide for people what is 'good'/'bad') but more so that in my opinion we as a humans can be exploited through *technically sophisticated* approaches no matter how much we each think we are immune to that kind of influence; so under that premise, how do I know when some proposal is evil or at least I won't feel good about it when delivered.

by cm2012 6y ago

ohashi 6y ago

When I am already on a marketplace trying to buy something, the intent value and timing of it makes it infinitely worth more than random videos, at best re-targetted because i previously visited something.

judge2020 6y ago

Makes sense given Amazon visitors are already pre-disposed to purchase something while the vast majority of YT viewers aren't.

deleted 6y ago

[deleted]

Supermancho 6y ago

RightPercent: B2B AGENCY FOR FACEBOOK AND GOOGLE I'm not sure what data that shows, but I'm confident it's not showing anything but the "public data"...which is a simple excel spreadsheet, hosted on Google by "someone". If you search for the doc id (16HWY3ytQY0kMEFCoJKAwkjO2dr6x0-Nm146-taLpf7A) it's a couple RightPercent posts...probably because they pulled it out of their ass for their own sales pitch.

IPTN 6y ago

I understand this is probably against HN[PolicyNo], but I just came across your comment in another thread that is locked from being ?too old?. It was the Google FloC Post where you stated you wouldn't work on gambling or alcohol ads. This is an area that I recently had to personally struggle with my own personal morals. I wasn't working in ads specifically but marketing. I guess I just wondered if you would be willing to share any thoughts you have on how you find that line of what is acceptable regarding feeling ok to work on something or walk away. Specifically my dilemma is less that about caring about what someone's vice might be (it's not up to me to moralize or decide for people what is 'good'/'bad') but more so that in my opinion we as a humans can be exploited through *technically sophisticated* approaches no matter how much we each think we are immune to that kind of influence; so under that premise, how do I know when some proposal is evil or at least I won't feel good about it when delivered.