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They lure in 3rd parties to the marketplace with relatively low fees before the third parties realize no one sees their product unless they buy ads. By that poi
by colinmhayes 6y ago
They lure in 3rd parties to the marketplace with relatively low fees before the third parties realize no one sees their product unless they buy ads. By that point amazon has a bundle of their merchandise and a relationship so instead of pulling out they just buy the ads.
- AussieWog93 6y agoThat's not really 100% true. I sell a single product on Amazon (USB oscilloscope I designed a couple of years back), and have no discovery issues at all. It's the top product when you search for "USB Oscilloscope", and on the front page if you just search "Oscilloscope". I don't pay a cent in ads. That said, I did notice a huge rankings boost when signing up for FBA (as opposed to shipping the goods from overseas).
- tomcam 6y agoEspoTek? Because Siglent comes up first in AMZ organic searches for me. Not trying to bust your chops, just interested in this field.
- AussieWog93 6y agoYeah, EspoTek. Interesting to hear that from you - Siglent appears third for me, and that's using an incognito window too (so it would be safe to assume any personalisation is off?).
- jefftk 6y ago> so it would be safe to assume any personalisation is off? Depends on whether Amazon is using fingerprinting to target ads
- vidarh 6y agoYou come first of the organic results for me on amazon.com (with an "Amazon's choice" label), but is nowhere to be seen on amazon.co.uk
- adventured 6y agoJust for a data point, in a private tab, when I search Amazon for "USB Oscilloscope" my first three results in order are: EspoTek, Hantek, and then Siglent. It lists EspoTek as "Amazon's Choice". Same results as when I'm signed in. I'm in the US.