Just read about this. So far I have tried very hard to blame the process and not the person but in a small startup - I don't understand how to not put blame on

Just read about this. So far I have tried very hard to blame the process and not the person but in a small startup - I don't understand how to not put blame on the person. Edit: I don't want to bitch or make this sound like a rant. Whenever I have tried to point out weaknesses and areas of improvement, they seem to cause cognitive dissonance.