4 ms·

Kraft's own cheese powder is incredibly bland by comparison with Annie's. Whenever I happen to eat Kraft mac and cheese, I am surprised by how flavorless it is,

by w0mbat 6y ago

Kraft's own cheese powder is incredibly bland by comparison with Annie's. Whenever I happen to eat Kraft mac and cheese, I am surprised by how flavorless it is, but maybe some people like it that way.

dualboot 6y ago
Nostalgia is funny that way.
- w0mbat 6y ago
  I think the formula for Kraft must be different in the UK where I grew up, vs the USA where I live now. I have already proved that US Kit Kats (made by Reese/Hershey) have almost no chocolate smell compared to Euro Kit Kats (made by Nestlé) which have a rich cocoa aroma.
  - sp332 6y ago
    Kraft did change their recipe drastically in 2016. https://money.cnn.com/2016/03/08/news/companies/kraft-mac-and-cheese-recipe/index.html https://money.cnn.com/2016/03/08/news/companies/kraft-mac-an... Despite the PR, it is noticeably different.
    - AuryGlenz 6y ago
      My wife and I noticed that right away and it’s nice to have confirmation. We don’t eat it all that often but it was around that time we noticed it was less flavorful. We started buying powdered cheese to add in.
bluedino 6y ago
The .33 cents box of Kraft or the 2.00 box of Kraft? The latter is much, much better
yellowapple 6y ago
I mean, sometimes that's a feature rather than a bug. The blandness can tip the scales in favor of some fussy eater actually eating it, and makes it easier to cover up with other ingredients (butter and black pepper make anything taste better, and Kraft Dinner ain't an exception).
sneak 6y ago
Fun trick: adding a pinch of salt and a pinch of MSG to most foods (that haven't already employed this trick from the factory) instantly multiplies "flavor" (for savory foods) by 2x in almost all cases. It's sort of like the loudness trick for headphones. Even for sweet foods, adding a pinch of salt is sometimes an insane flavor-enhancer. It doesn't just work on caramel.
- clairity 6y ago
  saltiness is also a rough heuristic for the quality of ingredients in prepared foods (whether boxed or fresh). it’s why fast food and mass market sit-downs tend to be saltier than more expensive restaurants.

by w0mbat 6y ago

dualboot 6y ago

Nostalgia is funny that way.

w0mbat 6y ago
I think the formula for Kraft must be different in the UK where I grew up, vs the USA where I live now. I have already proved that US Kit Kats (made by Reese/Hershey) have almost no chocolate smell compared to Euro Kit Kats (made by Nestlé) which have a rich cocoa aroma.
- sp332 6y ago
  Kraft did change their recipe drastically in 2016. https://money.cnn.com/2016/03/08/news/companies/kraft-mac-and-cheese-recipe/index.html https://money.cnn.com/2016/03/08/news/companies/kraft-mac-an... Despite the PR, it is noticeably different.
  - AuryGlenz 6y ago
    My wife and I noticed that right away and it’s nice to have confirmation. We don’t eat it all that often but it was around that time we noticed it was less flavorful. We started buying powdered cheese to add in.

bluedino 6y ago

The .33 cents box of Kraft or the 2.00 box of Kraft? The latter is much, much better

yellowapple 6y ago

I mean, sometimes that's a feature rather than a bug. The blandness can tip the scales in favor of some fussy eater actually eating it, and makes it easier to cover up with other ingredients (butter and black pepper make anything taste better, and Kraft Dinner ain't an exception).

sneak 6y ago

Fun trick: adding a pinch of salt and a pinch of MSG to most foods (that haven't already employed this trick from the factory) instantly multiplies "flavor" (for savory foods) by 2x in almost all cases. It's sort of like the loudness trick for headphones. Even for sweet foods, adding a pinch of salt is sometimes an insane flavor-enhancer. It doesn't just work on caramel.

clairity 6y ago
saltiness is also a rough heuristic for the quality of ingredients in prepared foods (whether boxed or fresh). it’s why fast food and mass market sit-downs tend to be saltier than more expensive restaurants.