I'm not sure about your 'half' figures, but that's how Apple positions itself. An iPhone is a status symbol as much as a phone. Macs are too, but to a much less

I'm not sure about your 'half' figures, but that's how Apple positions itself. An iPhone is a status symbol as much as a phone. Macs are too, but to a much lesser degree. Also their entire line up is not luxurious, but some items are nakedly luxury items like the some of the watches. One of the reasons for Apple's success is that it's managed to pull off mass-market luxury better than anyone else. Arguably, luxury items doesn't have to be exclusive, just overpriced.