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AMP allows tech people at non-tech companies to push back against all the "just one tiny little thing it won't effect load speed much" requests. Your marketing
by esteth 6y ago
AMP allows tech people at non-tech companies to push back against all the "just one tiny little thing it won't effect load speed much" requests.
Your marketing department wants another tracking script? no can do. Your exec wants a javascript "click the monkey" promo? not on the AMP site. The UX folks want parallax webGL spinning logos? Sorry AMP doesn't allow it.
It puts people who were previously not in a position where they could push back against decisions which effect load speed in a position where they can push back.
- LordDragonfang 6y agoEvery single one of those things could be done by google providing a simple webpage analysis tool that said "These features are lowing your score in search rank!"
- pembrook 6y agoAgain, literally all they had to do was announce specific page speed numbers you need to hit to get featured in a special carousel (just like AMP!). The tech team could have just as easily have said, "sorry, that would put us over our X ms page speed limit." The fact Google spent 100X the resources of a simple algorithm update by creating AMP, tells us there were other motives behind this.