4 ms·
Apple is a consumer electronics company and they keep reiterating that. Their whole strategy is to be an island unto themselves where they can maintain high gro
by dkjaudyeqooe 6y ago
Apple is a consumer electronics company and they keep reiterating that. Their whole strategy is to be an island unto themselves where they can maintain high gross margins and squeeze their suppliers.
They're not interested in competing on other people's terms in commoditized markets. They sell luxury goods.
- amelius 6y ago> They sell luxury goods. Apple owns like half of the consumer market, everybody and their mother has Apple hardware, so not sure how you would call that "luxury goods".
- dkjaudyeqooe 6y agoI'm not sure about your 'half' figures, but that's how Apple positions itself. An iPhone is a status symbol as much as a phone. Macs are too, but to a much lesser degree. Also their entire line up is not luxurious, but some items are nakedly luxury items like the some of the watches. One of the reasons for Apple's success is that it's managed to pull off mass-market luxury better than anyone else. Arguably, luxury items doesn't have to be exclusive, just overpriced.
- wmf 6y agoApple passed 50% market share (sales, not installed base) in the US and has something like 80% share among people under 20 years old.
- adamcstephens 6y agoApple owns half of the smartphone market in the US. In most other metrics they are well below half.