4 ms·

The 10k is still $169, is in effect for all customers, and is advertised as such on our site. We wanted to boost T-Shirt sales so we raised shirt prices $5 and

The 10k is still $169, is in effect for all customers, and is advertised as such on our site. We wanted to boost T-Shirt sales so we raised shirt prices $5 and then gave everyone a $5 off coupon. It worked like a charm, and nothing is nefarious about that, is it?

andrewljohnson 15y ago
I think if the overall price increase is permanent then it is indeed not deceptive on your part... totally fine by me at least. On the other hand, if that's what it takes for a business to use Groupon effectively, then that makes me question Groupon's long-term value to consumers. EDIT: Here, I made a picture. Is this good for me as a buyer of things? http://i.imgur.com/zJrxw.jpg http://i.imgur.com/zJrxw.jpg
- theatrus2 15y ago
  Its nothing new to Groupon. Its a classic retail strategy - have sales or discounts on a continuous basis. In effect, many people do not pay the high-margin MSRP price.
joeguilmette 15y ago
So maybe the $99 jump is as big of a deal as it sounds like - but assuming they go into the funnel that we want them to: -buy a $99 weekday only 10k jump -reserve a weekend, upgrade to 15k for an additional $30 they are getting a $199 product for $129. still a GREAT deal.
randall 15y ago
Curiously, do you ever sell any shirts w/o a coupon? I mean literally, not figuratively, have you sold 1 w/o a coupon?
- joeguilmette 15y ago
  The prices listed on everything is inflated $5, but we don't even bother 'redeeming' the coupons, the prices are just $5 lower in the computer. We really don't care, we just want people to feel like they're getting a deal and to think harder about looking at the shirts and buying one. We also spent a lot of time and money making them cool, attractive and well made.
  - pbhjpbhj 15y ago
    >we just want people to feel like they're getting a deal and to think harder about looking at the shirts and buying one. So you get them to commit to spending the full amount, come to the till cash-in-hand and then you let them walk away with the extra $5? What do you do with them then? Is there a "reserve your next discount drop for only $5" deal or something? It looks like you did price differentiation then failed to complete on those that can afford the higher price.
    - joeguilmette 15y ago
      They get the coupon before they buy the shirts but after they jump, in their diploma packet. more people buy shirts because of it.

andrewljohnson 15y ago

I think if the overall price increase is permanent then it is indeed not deceptive on your part... totally fine by me at least. On the other hand, if that's what it takes for a business to use Groupon effectively, then that makes me question Groupon's long-term value to consumers. EDIT: Here, I made a picture. Is this good for me as a buyer of things? http://i.imgur.com/zJrxw.jpg http://i.imgur.com/zJrxw.jpg

theatrus2 15y ago
Its nothing new to Groupon. Its a classic retail strategy - have sales or discounts on a continuous basis. In effect, many people do not pay the high-margin MSRP price.

joeguilmette 15y ago

So maybe the $99 jump is as big of a deal as it sounds like - but assuming they go into the funnel that we want them to: -buy a $99 weekday only 10k jump -reserve a weekend, upgrade to 15k for an additional $30 they are getting a $199 product for $129. still a GREAT deal.

randall 15y ago

Curiously, do you ever sell any shirts w/o a coupon? I mean literally, not figuratively, have you sold 1 w/o a coupon?

joeguilmette 15y ago
The prices listed on everything is inflated $5, but we don't even bother 'redeeming' the coupons, the prices are just $5 lower in the computer. We really don't care, we just want people to feel like they're getting a deal and to think harder about looking at the shirts and buying one. We also spent a lot of time and money making them cool, attractive and well made.
- pbhjpbhj 15y ago
  >we just want people to feel like they're getting a deal and to think harder about looking at the shirts and buying one. So you get them to commit to spending the full amount, come to the till cash-in-hand and then you let them walk away with the extra $5? What do you do with them then? Is there a "reserve your next discount drop for only $5" deal or something? It looks like you did price differentiation then failed to complete on those that can afford the higher price.
  - joeguilmette 15y ago
    They get the coupon before they buy the shirts but after they jump, in their diploma packet. more people buy shirts because of it.