I cursory look at the JSTOR front page results shows a lot of those links are writing about internet memes- in other words people posting things about people po

I cursory look at the JSTOR front page results shows a lot of those links are writing about internet memes- in other words people posting things about people posting things on Twitter. Journal articles in places like "The Social Internet Reader." Not exactly the stuff of evolutionary biology. I'll concede there would appear to be some academics taking it seriously among that noise. Culture and thoughts may not mean the same thing, but people are not using the word "meme" consistently- hence sometimes it means cultures and sometimes thoughts and sometimes it's a term for cat pictures on twitter.