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I know many people who say that when they search for an app and find two alternatives, out of which one is paid and one is free, they go for the paid app. We al

by mikk0j 15y ago

I know many people who say that when they search for an app and find two alternatives, out of which one is paid and one is free, they go for the paid app. We all have limited, crippled or badly designed apps lying unused on our smartphones. Of course you should charge for an app if you make a good one! Besides, why does the (anonymous) author think that word of mouth is somehow stronger with free apps? Instead with paid apps, people are more likely to recommend it onwards, since they have an emotional investment (as a result of their monetary investment!) in the app, too. That was one trolling article.

thom 15y ago
I can't say that either of us represent the majority of smartphone users, but I find it interesting that my wife and I have different approaches: I'll almost always shop by screenshots. If an app looks hideous, I'll assume it was created by slovenly, hateful people and pass on it. If it looks lovingly crafted, I'll try it. As the latter will usually be a paid app, this again reinforces the idea that someone has put some effort into it. My wife, however, will just get the cheapest app. In fact, she'll get several free ones. Right now she has about five different pregnancy apps, all free. She's generally of the camp that argues that there's always going to be a free app that does the same thing, so she rarely pays for apps. Now I'm pretty sure there are more people in the world like my wife. But I'm also sure that developers are making vastly more money out of people like me. But who knows.
smashapp 15y ago
Yes, it's true that many users will choose the paid app, but as Thom explained there are also a lot of them who will choose the free alternative at all costs. So, the idea behind this post is to find a way to get them to and try to earn some money from them (by conversions into full versions, in-app purchase or ads - this will be the next post tomorrow), instead of ignoring them. This is especially important for individual developers and small teams that do not have means to push the apps in other ways such as advertising. Secondly, the store is already full of limited, crippled or badly designed apps (and some of them are paid for) so some of the users like to test before buying. Therefore, to earn money an app has to be good, and having a free alternative is just a support mechanism for those not blown away by your screenshots and description. The same goes for recommendations – if it’s good you’ll share it with your friends and when they see your recommendation on fb or tweeter, more people are likely to install it if it’s both free and good (since you recommend it) than if it’s only good (at least that’s how I see it:) @thom I’ve talked with some of developers who brought the “marketing expense” issue up. Some of them were just starting their companies and without references they could not start working for clients. For them, money for that project was not the main aim – but it’s far better to say to a client that you have a free app which was downloaded many times, than just having a paid apps which is having average sales.

by mikk0j 15y ago

thom 15y ago

I can't say that either of us represent the majority of smartphone users, but I find it interesting that my wife and I have different approaches: I'll almost always shop by screenshots. If an app looks hideous, I'll assume it was created by slovenly, hateful people and pass on it. If it looks lovingly crafted, I'll try it. As the latter will usually be a paid app, this again reinforces the idea that someone has put some effort into it. My wife, however, will just get the cheapest app. In fact, she'll get several free ones. Right now she has about five different pregnancy apps, all free. She's generally of the camp that argues that there's always going to be a free app that does the same thing, so she rarely pays for apps. Now I'm pretty sure there are more people in the world like my wife. But I'm also sure that developers are making vastly more money out of people like me. But who knows.

smashapp 15y ago

Yes, it's true that many users will choose the paid app, but as Thom explained there are also a lot of them who will choose the free alternative at all costs. So, the idea behind this post is to find a way to get them to and try to earn some money from them (by conversions into full versions, in-app purchase or ads - this will be the next post tomorrow), instead of ignoring them. This is especially important for individual developers and small teams that do not have means to push the apps in other ways such as advertising. Secondly, the store is already full of limited, crippled or badly designed apps (and some of them are paid for) so some of the users like to test before buying. Therefore, to earn money an app has to be good, and having a free alternative is just a support mechanism for those not blown away by your screenshots and description. The same goes for recommendations – if it’s good you’ll share it with your friends and when they see your recommendation on fb or tweeter, more people are likely to install it if it’s both free and good (since you recommend it) than if it’s only good (at least that’s how I see it:) @thom I’ve talked with some of developers who brought the “marketing expense” issue up. Some of them were just starting their companies and without references they could not start working for clients. For them, money for that project was not the main aim – but it’s far better to say to a client that you have a free app which was downloaded many times, than just having a paid apps which is having average sales.