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Framing 101
- VBprogrammer 6y agoI was really hoping this was about wood frame house construction.
- therealcamino 6y agoI was hoping it was about displaying artwork.
- tomlor 6y agoI was really hoping this was about how to make a patsy take a fall for an egregious crime I committed.
- ThePadawan 6y agoI am sorely disappointed this didn't explain where to position this object I want to photograph in image space.
- karmakaze 6y agoI have a recurring data-sync error that I can't seem to diagnose or resolve.
- quercusa 6y agoMy dad owned a picture framing shop for decades. I wondered why such an article would be on HN.
- karmakaze 6y agoI'm finding it surprising that many come down to a perspective/point-of-view: - art/photo -> viewer perspective - patsy -> false perspective - data -> message start of protocol - stack -> base address in memory - mental -> selected dimensions/axes - inertial -> selected origin point Before I would have thought of a frame as a rough cropping of bounds (I'm no artist), but the precise positioning of edges and direction of view can alter the meaning in some.
- jagged-chisel 6y agoSame. Then I decided that couldn’t be it, it must be about creating software frameworks. And, lo, I was wrong a second time.
- dang 6y agoThere's probably an obscure and wonderful web page about that which has never been submitted to HN before.
- colllectorof 6y agoWow, I meant to write a semi-satirical guide to successful propaganda for a while now. Apparently, people professionally doing propaganda published one for real. https://www.frameworksinstitute.org/wp-content/uploads/2020/06/fw20_unleash_the_power_of_how.pdf https://www.frameworksinstitute.org/wp-content/uploads/2020/... "Celebrating 20 years of social science for social change." You can't make this stuff up. And I bet 90% of people here don't even understand why this slogan is fucked up. The notion that the purpose of science is to produce social change is straight out of Neil Postman's Technopoly (chapter titled Scientism).
- beaconstudios 6y agoFraming is a tool - it can be used for bad or good. You can use it to reframe an explanation in terms that your audience will understand more intuitively, or you can spin bad news to sound either unimportant or positive. For what it's worth, reframing your thoughts is an important practice in improving your mindset, and thus many aspects of mental health.
- colllectorof 6y ago>Framing is a tool - it can be used for bad or good. Propaganda is a tool - it can be used for bad or good. The problem is that "bad" and "good" are subjective value judgements. Simultaneously, the mindset of manipulation is going to have certain predictable effects on communication and society, no matter what the manipulation is used for. If you haven't caught on, the website uses the techniques it promotes.
- beaconstudios 6y agoFraming is just perspective. Our conversation is a debate on how to frame framing. Trying to change someone's perspective isn't always propaganda, and of course you can change your own prospective through reframing and introspection.
- cacois 6y ago
- iujjkfjdkkdkf 6y agoI'm confused by the angle this "institute" seems to have about manipulating social / political discourse. (In that its weird to be providing these communication frameworks at the same time as actively using them for a agenda, but maybe I'm interpreting this incorrectly) But that aside, the techniques that they discuss look like they could be useful for persuasive communication, including technical and product focused communication, so it is interesting from that perspective.
- ClumsyPilot 6y agoWell, if you study what makes some people and speech persuasive, you will not be easy to manipulate any more. Perhaps it will also enable you to manipulate those without such knowledge. Like an arms-race situation Dont forget that some people are excellent manipulators without having to read about it in a book, its like natural talent for them Thats why we protect minors - they are so inexperienced, so an adult could easilly manipulate them into sex, crime, anything.
- mmaunder 6y agoThey need to reframe that table of contents that really wants to hover in the middle of my mobile screen.
- boatsie 6y agoThere’s a fictional story about a girl going off to college and writing a letter to her parents (pre internet days). She laments about getting injured, her dormitory catching fire, and getting pregnant. But at the end of the letter, she reveals that none of those things happened and in reality she is just getting some bad grades. Even though it’s not real, I find this kind of framing to be useful in real life situations. When something bad happens, it can easily feel like that was the worst possible thing that could have happened. And your reaction might match that feeling. But the reality is if you’re still alive, it probably wasn’t such a big deal and you think about it in the context of what would actually be the worst thing that could have happened.
- azundo 6y agoAnother similar framing I sometimes use is to think about how many people in the world would gladly switch places with me and have my problems instead of theirs. Helps to remind myself to keep things in perspective.
- bitshiftfaced 6y ago"Sleight of Mouth" is a great resource for anyone who wants to learn more about NLP techniques like framing. > Perhaps the most fundamental goal of applying the verbal patterns of Sleight of Mouth is to help people to shift their perspective 1) from a problem frame to an outcome frame, 2) from a failure frame to a feedback frame, and 3) from an impossibility frame to an ‘as if’ frame. (An "as if" frame is where you imagine if the impossible outcome was possible and what that would be like.) One of the main takeaways from this book was learning about Disney's creative process (although this wasn't discussed explicitly). There's three roles, all being important: the dreamer, the realist, and the critic. The critic tends to operate from the "problem frame." Basically, they can be more effective by shifting to the "outcome frame." Instead of focusing on what you don't want, figure out what you do want instead. "Avoiding stress" changes to "becoming more relaxed and comfortable." After identifying the positive intention behind the criticism, the book recommends changing it from a statement into a "how" question. "How can we...?"
- guerrilla 6y agoI hope you don't mean this NLP: > Neuro-linguistic programming (NLP) is a pseudoscientific approach to communication, personal development, and psychotherapy created by Richard Bandler and John Grinder in California, United States, in the 1970s. https://en.m.wikipedia.org/wiki/Neuro-linguistic_programming https://en.m.wikipedia.org/wiki/Neuro-linguistic_programming
- bitshiftfaced 6y agoEven though there's definitely a pop psychology element to the book, I did take away some practical and useful advice. I see it as a spiritual sequel to "How to Win Friends and Influence People."
- mistermann 6y agoDid you detect the framing in that sentence? :)
- qntty 6y agoI took a class in college on cognitive linguistics taught about that last couple of decades of cognitive science research around framing. The field that we studied was relatively small so we became familiar with the major researchers in the field. The major figure was George Lakoff. These people claim to use a proprietary method called Strategic Frame Analysis. I was curious to see if I recognized any names under the "People" section. I don't. As far as I can tell, they seem to be disconnected from the research project that I studied in college. I'm curious to know more about the political dynamic behind this. Is this a parallel research project? Do they have their own theoretical framework that was developed in parallel to Lakoff and others? Looking at their history section, it looked like this was started by someone named Susan Nall Bales, who developed a method of "applying framing research", but it doesn't appear like she has any training in a discipline involved in "framing research". What research is being applied exactly?
- yboris 6y agoGeorge Lakoff's Metaphors We Live By is one of my favorite books. It's a great reminder about how powerful words can be at subliminally guiding our thoughts. https://en.wikipedia.org/wiki/Metaphors_We_Live_By https://en.wikipedia.org/wiki/Metaphors_We_Live_By Since the predominant implicit metaphor behind "argument" is battle/war/conflict, we intuit that there must be a "winner" and that we must "defeat" the "opponent" and other nasty implications. Because of this I often make explicit when I converse that I'm engaging in a "collaborative exploration" and not an fight about who is right.
- beefield 6y ago> Because of this I often make explicit when I converse that I'm engaging in a "collaborative exploration" and not an fight about who is right. Have you found that successful? One of my big struggles in my social life is that I am quite curious how things are and more often than not my discussion/arguments are interpreted somehow so that I supposedly want to show my "opponent" is wrong. And really, most of the time, who is right and who is wrong is one of the last things crossing my mind.
- jeffmcmahan 6y agoHow did this make it to the top of HN?
- swader999 6y agoI clicked in thinking it was along the lines of "how to buy lumber."
- marcosdumay 6y agoI imagine most people here are interested on propaganda tech, for one reason or avoiding the same reason...
- dang 6y agoIt's certainly an interesting topic. It's not good to submit home pages of blogs or content sites to HN though. The discussion has nothing to sink its teeth into beyond the generic theme of the site, and that leads to shallower discussion. https://hn.algolia.com/?dateRange=all&page=0&prefix=true&sort=byDate&type=comment&query=denominator%20list%20by:dang https://hn.algolia.com/?dateRange=all&page=0&prefix=true&sor... https://hn.algolia.com/?dateRange=all&page=0&prefix=true&sort=byDate&type=comment&query=generic%20discussion%20by:dang https://hn.algolia.com/?dateRange=all&page=0&prefix=true&sor... It's much better to submit the most interesting article from a site, the one that goes into the most unexpected specifics. I looked at a bunch of the articles on this site and they all seem pretty lightweight, unfortunately.
- tschiller 6y agoTheir site has a lot of great content and research, but it's spread out across PDFs, many of which are single-page handouts for practitioners. For example, here's their in-depth framing memo on STEM education: https://www.frameworksinstitute.org/wp-content/uploads/2020/03/noyce_stem_mm_final_september2015_web.pdf https://www.frameworksinstitute.org/wp-content/uploads/2020/... It's available a couple links in from the corresponding "Toolkits" page: https://www.frameworksinstitute.org/toolkit/wiring-up/ https://www.frameworksinstitute.org/toolkit/wiring-up/
- imwillofficial 6y agoI have found the concept of Framing to be immensely valuable in my personal life. I’d advise anyone who wants to be a better communicator to learn a little bit about it.
- vasergen 6y agowhat resources can you suggest?
- imwillofficial 6y agoSee above^
- viscountchocula 6y agoWhat have you found it helped you to do?
- imwillofficial 6y agoSimply the concept that our perceptions can be changed by us. We are not passive consumers of reality, but instead we are active participants. The biggest example in my personal life was with finding the right medication. At first I was demoralized, but I challenged myself to take it as a long war campaign. That the lessons I learned along the way would one day help others. Fast forward half a dozen years, half a dozen doctors, and I finally found the right balance of meds. The lessons I learned along the way have and will continue to help people. As for where I learned about framing, I believe it was from some Pickup Artist material from the early 2000s. I would suggest you learn more from better sources like the book “Influence” by Robert Cialdini There is a cool video by Jocko called Mind Control. I found it helpful and related: https://www.youtube.com/watch?v=meLMFHK7urI https://www.youtube.com/watch?v=meLMFHK7urI
- subpixel 6y agoI think he's working on a book, but Jim Leff (of Chowhound.com fame from way back) is obsessed with perceptual framing and writes some interesting stuff about it: https://jimleff.blogspot.com/search/label/perceptual%20framing https://jimleff.blogspot.com/search/label/perceptual%20frami...
- jariel 6y agoSadly in 2021 my initial reaction is 'this is Orwellian' because frankly, what we need a lot more these days is not 'framing for the purpose of narrative creation' but rather 'contextualizing facts so they are more Truthful'. Because 20 years ago I was all aboard with most popular social movements, now, I'm supportive of most motivations, but very skeptical of groups, research, narratives and hardly believe anything I read even in trusted outlets. My 'there is more to this story Spidey Sense' generally does not fail me too often. I wonder if we need the 'un-framing' institute, focused on trying to sus out the materiality of the truth in a digestible, reasonable way so that competing narratives can dissolve and people can have actual conversations instead of yelling about talking points.