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I am a little curious why Google did not just announce that they were getting behind the system that Mozilla and Apple started talking about a year or 2 ago? (O

I am a little curious why Google did not just announce that they were getting behind the system that Mozilla and Apple started talking about a year or 2 ago? (Or at least that they were working with them on something) Otherwise like many others this makes me think that Google is still doing something fishy here and I don't trust it. Edit: For anyone curious what I am talking about https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/ https://webkit.org/blog/8943/privacy-preserving-ad-click-att...

bpodgursky 6y ago
The systems could be identical down to the last byte, and Google would never join. Google is in no world going to hand over control of their prime revenue-generating stream to TWO of their arch-rivals.
- nerdjon 6y ago
  What Mozilla and Apple announced was meant to be a standard that worked across all browsers (if accepted). It is in Google's best interest that whatever system they use works regardless of browser. Largely I agree but Google's relationship with Mozilla and Apple is a little more complicated than "arch-rivals".
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Nagyman 6y ago
Maybe they see the writing on the wall and they are conceding that they don't _need_ website visit tracking at the individual level. Instead, just mapping individuals into _categories_ is sufficient for targeting. They'll categorize websites (as they already do) and put you into that category, but forego tracking exactly which website/page put you there. The specific page is probably more granularity and privacy invading than they need to continue printing money. Think Netflix movie categorization; who cares which movie I watched put me into the Norwegian-Horror-Romance-Action category, as long as my preferences are known, targeting will continue working. While it's great for debugging how someone got into a bucket, all that's really needed is the bucket, not the raindrop. I'm certain they'd like to continue knowing those buckets though, so getting ahead of that is critical to their business.

bpodgursky 6y ago

The systems could be identical down to the last byte, and Google would never join. Google is in no world going to hand over control of their prime revenue-generating stream to TWO of their arch-rivals.

nerdjon 6y ago
What Mozilla and Apple announced was meant to be a standard that worked across all browsers (if accepted). It is in Google's best interest that whatever system they use works regardless of browser. Largely I agree but Google's relationship with Mozilla and Apple is a little more complicated than "arch-rivals".

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Nagyman 6y ago

Maybe they see the writing on the wall and they are conceding that they don't _need_ website visit tracking at the individual level. Instead, just mapping individuals into _categories_ is sufficient for targeting. They'll categorize websites (as they already do) and put you into that category, but forego tracking exactly which website/page put you there. The specific page is probably more granularity and privacy invading than they need to continue printing money. Think Netflix movie categorization; who cares which movie I watched put me into the Norwegian-Horror-Romance-Action category, as long as my preferences are known, targeting will continue working. While it's great for debugging how someone got into a bucket, all that's really needed is the bucket, not the raindrop. I'm certain they'd like to continue knowing those buckets though, so getting ahead of that is critical to their business.