4 ms·

Who owns the real life billboards on Google Street View?

12 points by muratmutlu 15y ago

ghurlman 15y ago
I think the key here would also involve the branding of the billboard: most boards have the board owner's branding along the bottom, be it CBS, ClearChannel, or one of the regional players. I can't imagine the board owners would be OK with having their brand listed next to board content they didn't clear or control.
gyom 15y ago
They could put advertisements wherever they wanted. They're not limited to piggy-back on real-life billboards. Theoretically, they could cover the sides of buildings with advertisements, but it would kinda suck if all that augmented reality had to offer was advertisement everywhere.
Newky 15y ago
This may seem naive, but is this the most effective advertising? The only use case for street view I have seen so far is Navigation at a deeper level than Maps and the "ooh theres my house" wow factor. I fail to see how advertising on billboards in this manor is more effective than google adwords below the street view. To me it would seem more clearer and readable than a "photoshopped" (for want of a better word) advert into a photographed billboard.
- nopinsight 15y ago
  For many scenes in Street View, the in-scene advertisements will be much more prominent that those outside the frame.
  - Newky 15y ago
    I agree that in scenes such as Times Square or Piccadilly Circus where there is a lot of advertisement real estate, this would be a more prominent solution, but for the vast majority of places (take for example a highway or some sort of country road?). A popup advertisement (I'm not in favor of them), as seen on YouTube or some Android Applications seem's more effective.
andrewcooke 15y ago
OK, so how can this be filtered? I wonder how much effort they will put into making the billboards appear "real". If they don't care too much then it may be possible to detect them automatically. Or maybe the best approach is to write a general filter that recognise and filters billboards whether they are modified or not.
StavrosK 15y ago
Why do any of the billboard owners have any say about what happens to photos of the billboards? If I take a photo of a billboard, can't I do whatever the hell I please with it, including photoshop another poster on it? Why is this even an issue?

12 points by muratmutlu 15y ago

I think the key here would also involve the branding of the billboard: most boards have the board owner's branding along the bottom, be it CBS, ClearChannel, or one of the regional players. I can't imagine the board owners would be OK with having their brand listed next to board content they didn't clear or control.

gyom 15y ago

They could put advertisements wherever they wanted. They're not limited to piggy-back on real-life billboards. Theoretically, they could cover the sides of buildings with advertisements, but it would kinda suck if all that augmented reality had to offer was advertisement everywhere.

Newky 15y ago

This may seem naive, but is this the most effective advertising? The only use case for street view I have seen so far is Navigation at a deeper level than Maps and the "ooh theres my house" wow factor. I fail to see how advertising on billboards in this manor is more effective than google adwords below the street view. To me it would seem more clearer and readable than a "photoshopped" (for want of a better word) advert into a photographed billboard.

nopinsight 15y ago
For many scenes in Street View, the in-scene advertisements will be much more prominent that those outside the frame.
- Newky 15y ago
  I agree that in scenes such as Times Square or Piccadilly Circus where there is a lot of advertisement real estate, this would be a more prominent solution, but for the vast majority of places (take for example a highway or some sort of country road?). A popup advertisement (I'm not in favor of them), as seen on YouTube or some Android Applications seem's more effective.

andrewcooke 15y ago

OK, so how can this be filtered? I wonder how much effort they will put into making the billboards appear "real". If they don't care too much then it may be possible to detect them automatically. Or maybe the best approach is to write a general filter that recognise and filters billboards whether they are modified or not.

StavrosK 15y ago

Why do any of the billboard owners have any say about what happens to photos of the billboards? If I take a photo of a billboard, can't I do whatever the hell I please with it, including photoshop another poster on it? Why is this even an issue?