Of course it's short term thinking, the spike in demand is short term. If it's raining out, people will want umbrellas. That doesn't mean that you should invest

Of course it's short term thinking, the spike in demand is short term. If it's raining out, people will want umbrellas. That doesn't mean that you should invest your life savings and 10 years into building an umbrella factory because it's rainy for two days in a row. Consistent demand spikes result in supply increases over the long run, but bumps in the road like this just don't.