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Personally, I have absolutely zero faith that any additional revenue would go towards improving their products or availability. It would go to their shareholder

Personally, I have absolutely zero faith that any additional revenue would go towards improving their products or availability. It would go to their shareholders; NVidia (Intel) treats its customers like consumers. If their prices aren't responding to supply/demand now, they weren't before either. The price of a NVidia GPU isn't set by market forces; never has been.

formerly_proven 6y ago
> NVidia (Intel) treats its customers like consumers. nVidia's customers are literally consumers.
- malwrar 6y ago
  Those words aren’t synonymous in denotation—who wants to be called a consumer? I think the term customer implies respect for those you do business with rather than viewing people who buy your product as numbers on a spreadsheet.
  - sokoloff 6y ago
    I am a consumer; it bothers me exactly zero as it’s literally and figuratively true. “Treat like transactions” or “treat like cash flows” or “treat like wallets” would give me the pejorative meaning presumably intended.
  - NikolaeVarius 6y ago
    These are luxury items, where 95% of people will be using to play AAA video games at nice but but pretty extravagant 144hz 1440p/4K or as space heaters. Its the very definition of a consumer
ravi-delia 6y ago
Given the spike in demand right now, traditional supply and demand would suggest raising prices and using the money to produce more chips, which in the end would net more money and bring the price down. The reason that won't happen has more to do with the feasibility (or lack thereof) of scaling production of GPUs by throwing money at it and the transient nature of the spike than Nvidia being helmed by a shadowy cabal that responds to neither their own incentives nor the market.
- imtringued 6y ago
  This one cycle might not be enough to fund more production but if your business keeps running into these shortage cycles then given enough cycles it would become profitable to put more money into production. This isn't the first time it happened.
  - ravi-delia 6y ago
    Of course it's not the first spike, but adding enough capacity to cover every spike in the future would mean far larger production than is needed for the vast majority of the time.

formerly_proven 6y ago

> NVidia (Intel) treats its customers like consumers. nVidia's customers are literally consumers.

malwrar 6y ago
Those words aren’t synonymous in denotation—who wants to be called a consumer? I think the term customer implies respect for those you do business with rather than viewing people who buy your product as numbers on a spreadsheet.
- sokoloff 6y ago
  I am a consumer; it bothers me exactly zero as it’s literally and figuratively true. “Treat like transactions” or “treat like cash flows” or “treat like wallets” would give me the pejorative meaning presumably intended.
- NikolaeVarius 6y ago
  These are luxury items, where 95% of people will be using to play AAA video games at nice but but pretty extravagant 144hz 1440p/4K or as space heaters. Its the very definition of a consumer

ravi-delia 6y ago

Given the spike in demand right now, traditional supply and demand would suggest raising prices and using the money to produce more chips, which in the end would net more money and bring the price down. The reason that won't happen has more to do with the feasibility (or lack thereof) of scaling production of GPUs by throwing money at it and the transient nature of the spike than Nvidia being helmed by a shadowy cabal that responds to neither their own incentives nor the market.

imtringued 6y ago
This one cycle might not be enough to fund more production but if your business keeps running into these shortage cycles then given enough cycles it would become profitable to put more money into production. This isn't the first time it happened.
- ravi-delia 6y ago
  Of course it's not the first spike, but adding enough capacity to cover every spike in the future would mean far larger production than is needed for the vast majority of the time.