4 ms·

TikTok is enabling some awesome creativity, which is weird because I can't figure out why it's anything new. Like, why did this one app take off all of a sudden

• Cthulhu_ 6y ago
  It didn't; TikTok released six years ago in China. In the West, the app musica.ly was more popular, but it was merged with TikTok. Before TikTok and Musica.ly there was Vine, founded in 2012 which had a peak of 200 million active users by 2015. And of course there's Instagram, which has allowed short videos since 2013 as well to try and compete with Vine. And of course before all of those there was Youtube.
• rlyshw 6y ago
  the transparent content suggestion algorithm is insanely good. If you spend any amount of time in the actual app, you'll find it immediately starts catering content to you based on your specific interests (without ever obviously indicating them). Pair that with a very simple yet powerful "editing" suite, complete with audio editing and vfx, the app is the perfect storm for micro video content creation/consumption.
• amelius 6y ago
  Growth hacking, probably.
  • stevewodil 6y ago
    I'm not sure I would call spending billions in ads growth hacking
    • amelius 6y ago
      That's brute-forcing ;)
• daniellarusso 6y ago
  I don’t think anybody else in the social space has managed to work out licensing music as part of the content creation. Imagine if Spotify bought Snap.
• tmaly 6y ago
  Can you give some examples of awesome creativity on TikTok? I do not have the app, but I have only seen people share funny videos.
  • cableshaft 6y ago
    The only non-humor creativity I've ever really seen is BoardGamesInAMinute[1], doing minute overviews of board games. But I don't go to TikTok much myself. https://www.tiktok.com/@puffindor https://www.tiktok.com/@puffindor