4 ms·
Google pays Apple something like $9 billion a year to be the default search engine. So it seems unlikely.
by toddh 6y ago
Google pays Apple something like $9 billion a year to be the default search engine. So it seems unlikely.
- mvanaltvorst 6y agoApple could use DDG as leverage though. If Google stops paying those 9bn, Apple has no reasonable alternative search engine it could resort back to. By quietly continuing development on DuckDuckGo for ~500mn/year, it could be some deterrence towards Google's monopoly that aligns with Apple's own interests.
- ethbr0 6y agoI think the broader point is that Apple needs a search engine for the same reason it needed a Maps solution: it's basic platform functionality at this point. And they'd be wise to avoid the Ted Turner mistake: when all your competitors are vertically integrating, don't be the last person left standing without a chair by the time they complete their integration. It leads to an essentially powerless bargaining position. And like it or not, Google, Facebook, and Amazon are extremely aggressive about integrating their platforms. Microsoft being somewhat of an odder duck.
- amelius 6y ago> Google pays Apple something like $9 billion a year to be the default search engine. Except in the EU, I guess. https://www.cnbc.com/2019/08/02/google-to-let-eu-users-choose-their-default-search-provider-on-android.html https://www.cnbc.com/2019/08/02/google-to-let-eu-users-choos...