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I have previously got a decent ROI from Facebook ads, but it was also very evident that they were not providing the service that they claimed. Whenever I ran sp
by throwawayfb69 6y ago
I have previously got a decent ROI from Facebook ads, but it was also very evident that they were not providing the service that they claimed. Whenever I ran specific locally targeted ads, large numbers of apparently fake accounts from around the world would like my business page: representing a significant percentage of the clicks that Facebook was claiming.
Clearly, FB was reaching some relevant users, since I picked some up as customers, but this was ridiculously padded with users outside the demographic that I was paying for, and I had to again figure out whether people were potential customers (re-qualify them). This left a sour taste and, as a result, I will not use Facebook advertising again.
I'm not sure why it's in Facebook's interest to lie like this.
- jcpham2 6y agoPast experience echoes parent under multiple _local_ businesses. I feel like scammy and bogus likes might convert better for a non local internet only type of business, not so well locally
- disgruntledphd2 6y agoBuying likes is a pointless endeavour at the best of times, and these are not the best of times to be buying likes on Facebook (maybe 2008-11 it worked?).
- rightbyte 6y agoYou might buy likes to impress your boss' boss if you are a marketer. Ofent I feel marketing is some kind of scheme to keep money flowing to marketing departements.
- HenryBemis 6y ago> I'm not sure why it's in Facebook's interest to lie like this. Looks like you are doing your homework. Not everyone does though. Even if 60% of people who buy ads try to correlate the data, well there is a 40% that doesn't. That's easy money. What surprises me is the coincidence that you ad drew the attentio of fake accounts. So, who preserves a network of fake accounts that will give you the false validation that you ad is working? I see the benefit to FB that these fake accounts exist (and are NOT detected/eradicated).
- throwawayfb69 6y agoI was less immediately bothered about the fake accounts ('like'-and-run at least is ignorable and does me no significant harm, even if it harms my belief in FB's authenticity and harms FB's reputation with me). But, I was extremely bothered about apparently real people contacting me who were well outside the demographic of people that I was paying for. I spent time dealing with them, and - as expected - they were unlikely to convert into customers. I would have re-employed FB 10 times over if I didn't actively have to deal with so many contacts outside of what I was paying for.
- Red_Leaves_Flyy 6y agoCould a fake account network be trying to hide themselves in plain sight by engaging with advertisements?
- rtkwe 6y agoIf the OP is targeting a specific region with their ads why are random accounts from outside seeing those ads? and if they're just looking around for random companies to like why is that being credited to the ad buy?
- Red_Leaves_Flyy 6y agoSpoofed gps?
- jfk13 6y agoMy understanding is that the default behavior for location-targeted ads on FB is that they get shown both to users in the relevant location and to users who have said they are "interested" in it, even if their own location is the other side of the world.
- mtnGoat 6y agoRooted boxes on residential IPs make great proxies for this. And they are cheap.
- _jal 6y agoIf would be more honest if FB would just outright sell likes. What they're doing now is more like loot boxes.