That's a mystery to me. I'm not interested in commercial sport at all. I never google games or scores or players. When I use Flipboard, it always, always insert

That's a mystery to me. I'm not interested in commercial sport at all. I never google games or scores or players. When I use Flipboard, it always, always inserts sport news into my feed no matter how hard I try to suppress, block, or mute sport topics in my feed. I start suspecting that it's some kind of sponsored promotion that obliges Flipboard to inject sport news into the feed.